Social Media Basics: 10 Reasons Why You're Losing Followers

Nobody said blogging was easy, but there are some very obvious reasons why you may be losing readers & followers. You might need to mix things up a bit. Check out these 10 reasons why you're losing followers on your blog & social media platforms. Identify which (if any) apply to you. Make the change; it's simple! Your readers will thank you. :]

social media basics


1. You post generic content - If you're posting the same content as everyone else ask yourself: why would someone want to read about the best Academy Award dresses if it's the 45th post of the identical subject they've seen that day? It's important to post about relevant content but put your own spin to it. 

2. Your font is too small/hard to read - If your readers can hardly even read your blog they're not going to want to come back. Your font should be a good size & a dark enough color for people to see. Obviously you want to make it aesthetically pleasing, but just know that not everyone's eyes work the same.

3. Your background is distracting - Going along with the previous tip, make sure that your background isn't distracting for your readers. Keep it simple. You want your followers to come back without having to decipher your words from your leopard print tiled background.

4. Your personality is missing - Be yourself. Have personality. You want readers to come to your blog & immediately recognize your voice, your tone. Often times people only see text on a webpage. Your text ought to speak volumes for yourself.

5. You don't engage with readers - This is a mistake I see time & time again. If your readers take time to leave a comment, take time to respond to them. You don't have to respond to every single person every single time, especially if your blog is growing. But don't leave your readers hanging. They want to know more about you.

6. You have too many ads/sponsored posts - The readers don't like scrolling past an eternity of ads to finally reach your new blog post. They also don't like seeing a sponsored post time & time again. It's totally cool to do it once in a while. Be sure to integrate some fun, useful, relevant content to keep your readers hooked.

7. You don't post regularly - Readers become disappointed when they search for your blog & see that nothing has been updated for two weeks. And then they start checking in less. You definitely don't want that.

8. You post too much - On the totally other side of the spectrum is when your readers come to view your new content but are overwhelmed to see 12 new posts since last week. They just can't keep up. They come back less. 

9. Your readers don't relate - It's imperative to figure out who your readers are & who you're trying to reach. If your readers are 16-year-olds but you're posting all about your Chanel pumps & your Valentino gown, they probably not going to relate to it. Know your reader. 

10. Your blog loads too slow - Imagine your followers land on your page but it takes one minute before your pictures even load. Ain't nobody got time for that. Resize your photos to keep loading time down.


Well, how did you do? Blogging & social media require patience to master, but as with everything practice makes progress. It's not fair to yourself to expect massive amounts of views & engagement after your very first post. Keep trying. Did any of theses reasons apply to you? What's a reason why you stopped reading somebody's blog? :]


You may be interested in reading more from my Social Media Basics series:


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72 comments

  1. So true!!! I always click off blogs if the layout is too hard to navigate, or if the background/font hurts my eyes! My favourite blogs are the ones that are full of originality and personality, where I feel like the blogger is actually talking to me!
    Emily xx
    Emily May Designs

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    Replies
    1. If it takes a compass to navigate your blog, it's time to make it simpler! :]

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  2. Great blog post...really helpful information!

    http://ourruins.com

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  3. Great post!! Really useful info!! :) love it!

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  4. Great tips! I absolutely agree with 100% of them! I hate it when fonts are too small or too light. I hate when backgrounds clash with the text. I also really hate when there's too much ads on a website. Having them on the sidebar is fine, but having them after every single post gets pretty annoying. OH! Another thing I hate is when you go to a website and a mailing list sign up thing pops up. As soon as those things pop up, I immediately leave.

    Connie | Sponsored by Coffee | Bloglovin’

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    1. Omg yes! The mailing list pop up is uber annoying. Great addition! :D

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  5. True if they don't have a clear background & good font size I would probably don't even try reading bc it's uncomfortable. I also like seeing their personality into their posts, not the basic trending stuff. Agree, people that I like their blog, they stop blogging that frequently so I forget their names & stuff. Great post, thanks Carmen!

    Mafer, Euphoric Wanderlust | Bloglovin x

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    1. Thanks for your input Mafer. Basic trending topics are overrated! :]

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  6. i totally agree.. my biggest pet peeves would have to be too many ads on the site and a distracting background! :D

    Have a great week!
    Animated Confessions

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    Replies
    1. Too many ads = not too many readers. Yikes! :p

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  7. It is already given that when your readers don't find your posts interesting, they'll quit browsing your page. But what I dislike the most when it comes to visiting blogs is the pop up ads or ads between posts to the point that these ads become distracting and annoying to the readers. Thanks Carmen! I should save this post to guide me what to avoid. :)

    ReplyDelete
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    1. Thanks for stopping by. Those pop ups are annoying & definitely alter the reader's experience. :p

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  8. You always have the best advice! One of my pet peeves is when someone posts 4-5 Instagram photos one after another. I think posting multiple times a day is ok, but it's a little too much when they're back to back!

    Tina
    www.justatinabit.com

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    Replies
    1. Thanks Tina! Why would anyone want to see 5 Instagram posts in row? :p

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  9. Great tips! Love how honest and authentic this post is. Very true and something I'll definitely keep in mind when blogging.

    Thanks for sharing!

    XO
    VanityPear

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  10. Great summary - I suspect I'm guilty of a few of these at times! Missing out personality tends to happen when posts are rushed, and it really does stand out. It's always more enjoyable reading words that have soul to them.

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    1. It's perfectly normal for these to occur occasionally, but if many/all apply, it may be time to switch things up. :]

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  11. Helpful tips! I can't wait to read the other posts in the series.

    Kindness is the best accessory,
    Rebecca Kelsey Sampson
    RebeccaKelsey.com

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  12. Great post. I find that if a blog is too hard to navigate or the font is hard to read I click away. I'm sure they have good content, but I don't like if it's not user friendly.

    http://www.mintnotion.com

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  13. nice tips:-) i think #5 is what i usually find most off-putting! as well as if the layout is too hard to navigate and you can't even figure out where the latest post is, haha. x

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    Replies
    1. #5 is super important. Even super popular blogs take time to answer a question someone has or something! :]

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  14. good points x
    www.vicariousLA.com

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  15. Hi Carmen,
    thanks for these great tipes!!! Really useful informations!
    Baci,
    Coco et La vie en rose - Valeria Arizzi

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  16. Oh, what a great list. Thanks for sharing it with us!
    x Orsi
    http://szkorso.blogspot.ro/

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  17. Love this list! It's a great reality check!

    www.littleblackshell.com

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  18. Great tips to remind!!
    Thanks for sharing!

    http://www.sweetsimpleday.com

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  19. This post is great and so true.
    http://fabuloustorture.blogspot.com

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  20. So many good points! Slow loading pages drive me crazy!

    She Likes to Shop

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    Replies
    1. Right? There are better things to do than wait for an image to load!! :]

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  21. So helpful!! Great.

    xo,

    Emma
    http://www.sassystreet.com/

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  22. Useful tips. Thank you!

    www.girlcandress.blogspot.com

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  23. This was a REALLY helpful post, I enjoyed reading it xx

    I'm a newbie blogger hoping to make some friends in the blogging community, if you're at all interested? :3

    www.chontellelouise.blogspot.com.au

    xx Chontelle Louise

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  24. Hahaha, I hate how true this is! I wish I knew these tips when I was just starting out. Awesome tips!

    xx Bash | Bash Says Hey | bloglovin'

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    Replies
    1. You live & you learn! As long as you learned them. :]

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  25. This is really helpful. Some great things to think about :) I totally agree with the too small/hard to read font - it really puts me off! xx

    Roxie
    thebeautifulbluebird.blogspot.co.uk ♥

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  26. This is a really helpful post, thanks for this! Definitely some things I'll be revising and taking note of for future posts. Your blog is really a stunner. Take care x

    Louise
    http://louiseplace.com

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    Replies
    1. Thanks so much, Louise! I appreciate it. :]

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  27. Those were some really great and useful tips! I have always wanted to engage with my readers more, but I am very, very busy, therefore, I sometimes forget to reply to their comments :/

    www.callmemaddie.com

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    Replies
    1. Like I said, you don't have to reply to all! Just a couple would be perfect & it keeps your readers engaged & wanting more. :]

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  28. I can definitely see where you're coming from!
    I've actually stopped reading a blog because of some of these reasons
    The thing that I don't like the most is small writing, it's like I have to squint to read it and it hurts my eyes! I'd rather just skip it haha

    Neeny x

    neenyslittleblog.blogspot.co.uk

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    Replies
    1. If you have to buy bifocals to read a blog, move on! :p

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  29. Oh my goodness, yes, yes, yes to especially no. 3! I stopped following some blogs that has things like snow flakes raining down the screen or even worse, music. It's just way too annoying!

    Shireen | Reflection of Sanity

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    Replies
    1. That was really cool in middle school but distracting visuals get in the way of what really matters: content. :]

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  30. I really like this post! I'm agre with you! lt's sad when a blogger doesn't reply at your comment :( just a thank you it's important for your reader/follower !

    Kisses || www.aishettina.blogspot.it

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    1. Precisely. If a reader feels like they are speaking to a wall, why would they keep coming back? :]

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  31. Well written and very true pointers! Loving to read this post and getting some insight
    Thanks for sharing
    Have an awesome week
    Dana was here
    http://booquepress.com/

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  32. Great post and great points. I definitively have to work on some of these (especially posting regularly.

    March and May

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    1. It's difficult, indeed. But I've found that if I dedicate a chunk of time (2-4 hours) in one day, I can get some drafts ready to go. :]

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  33. These are some seriously awesome tips! Great work!
    Tegan xx - Permanent Procrastination

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  34. Great list of blogger tips! Every one is valid, and I've seen multiple examples of each. Hopefully everyone sees this :)

    The Dragonfruit Diaries

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  35. Nice points, definitely something to ask yourself from time to time and make improvements where they are needed. Well done, Carmen!

    Oly | TLV Birdie Blog
    http://tlvbirdie.com

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    Replies
    1. Thanks Oly. Basically, if something about another blog annoys you, check to see that it doesn't apply on your own blog. :]

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  36. I may be guilty of the distracting background. I've found on mobile phones it looks nice but sometimes I question it from a laptop. I may need to play around a bit till I find a good fit!

    I've also found that writing heaps of entries but scheduling a posting time has helped me not to forget to post! I have a hard time waiting though so we'll see how that pans out!

    Thanks for the tips! Super helpful!

    http://adventuresinausieland.blogspot.com.au

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    1. Scheduling posts is the perfect way to keep yourself accountable. :]

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  37. Great post- It's nice to see those reminders and having them together in one spot is very helpful! Thank you!

    -A Peachy Sonder

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  38. Hard to read fonts are a huge turn off for me! Nice reminder about some of the other things though.

    Danika Maia
    www.danikamaia.com

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  39. I'm guilty of not posting regularly and I also find it difficult to infuse my personality into my posts. Thanks for the tips x
    http://hadedeevahlifestyle.blogspot.com/

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    Replies
    1. Just try to be yourself; it may be hard at first, but you'll find your voice with time. :]

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  40. I agree with everything especially #7 and #8. There should always be balance between the two. Thanks for these helpful information.

    Rave & View

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  41. Great article, which gives you something to think about!

    http://industrialbarbie.blogspot.com/

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  42. Great post! Found this so helpful & informative....thanks SO much! :)

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  43. I think you're completely on point with all of these. Especially about knowing your audience. I find this difficult sometimes as my sense of style has definitely evolved since I first started my blog, and now all my followers don't necessarily connect to some of the edgier pieces I throw in. But I guess it's also important to wear what you like, so tough balance there...
    Thanks for posting!

    Shian | The Fashion Investigator

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    Replies
    1. Just be you, Shian. Your readers will either grow with your or not, just like friends. It's a part of life, but you should stay true to YOU. :]

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  44. Great post! I also notice that some people post the same thing over and over again for the next 2 weeks or longer. Thank you for this.

    Alcione | Natural Passion

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Thanks for reading & writing. :] // ▲

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