Social Media Basics: How to Run a Facebook Boost Post

Facebook is a great way to get more exposure for your brand, business, or blog. I love to use boosted posts once in a while on my Facebook business page to get a wider reach. You can boost links, photos, & even your status! Today I'll give you some insight into how to maximize the effect of your boost. Let's get started. :]

facebook boost post

1. Go to your business page - First things first, you need a Facebook business page. Your business page is not the same as a regular page. On your business page people like your page rather than add you as a friend. 

facebook boost post

2. Pick a post you'd like to boost - Now you need to determine what to boost. I like to boost links because it gets people to your website. This helps to build a wider readership versus just having someone like a photo on your Facebook page. See that little blue "Boost Post" button in the bottom right corner? Click it.

facebook boost post

facebook boost post

3. Explore the boost before boosting - Here's what you should see when you click the "Boost Post" button. You may or may not see the red warning box depending if you have an ad blocker on your computer. Take a look at this & get familiar with what it looks like. You'll see things like Audience, Location, Age, Total Budget, Estimated People Reached, Duration, & Payment. These are all important.

facebook boost post

4. Determine Audience -  You have three audience options: People who already like your page, People who like your page & their friends, & People you choose through targeting. I've gotten more clicks & engagement by choosing "people who like your page & their friends." I suggest you play around & figure out which works for you & your business. The subject matter makes a difference.

facebook boost post

5. Determine Audience Interests **Audience interests is only applicable if you choose "people you choose through targeting." The people who already like your page & the people who like your page & their friends options do not allow for this. Click "Edit Audience." You will see something like this:

facebook boost post

Now you'll want to determine the location, age, gender, & interests for your audience. (I give details on location in the next step below!) When it comes to age, establish who do you want to see this post? Is it geared toward teenagers, adults, seniors? When it comes to gender, is it something that applies to both men & women, or just one gender? Ask yourself these questions & start putting in your details. When it comes to interests, what sort of things are your readers interested in? For example, my boost post about My 5 Favorite Glossybox Products would look something like this:

facebook boost post


Due to the nature of the post (a review of beauty products), I selected certain ages who I feel would be interested to see it. I decided to show it to strictly females. I chose a few interests these types of readers may like: Glossybox, Cosmetics, Fragrances, Lipstick, Blogger, etc.


facebook boost post

facebook boost post

6. Determine Location - You have three location options: Countries, States/Provinces, & Cities. Regardless of which audience you choose, you still get to pick the location. When I go by country, I normally choose United States, United Kingdom, Canada, Australia, & any mostly English-speaking country. Say you review a restaurant & want locals to read your post, go with cities. If your post is about something that people from across the globe could benefit from,  go with countries. Use your discretion.

facebook boost post

7. Determine Budget - How much do you want to spend? $5? $20? $200? Obviously, the more you spend, the bigger the reach. If you're just starting out or have limited budget, opt for $5 to get an idea of how it all works & what your results are.

facebook boost post

8. Estimated Reach - Now you want to check out your reach. How does it look? You should want your reach to be in the orange range, which means that you've targeted a select audience. If your reach is red it means that your targeting is very broad. Narrow your targeted audience if you want your promotion to reach more people that you care about. This means narrowing down the location, age, interests, etc.

9. Review & then "Boost" - Take a second to look at all your details & then click "Boost." You want to make sure all the details are correct because you can't edit them once you submit it for review. It normally takes around 15 minutes for Facebook to approve your post, but sometimes it can take over an hour. Be patient.

facebook boost post

facebook boost post

facebook boost post


10. Analyzing results - Once you exhausted your budget & the  boost ends you get to take a look at the results. Was it successful? How many people viewed your post? How many people clicked on it? On my boost, it was not very successful. I only received 7 link clicks which is hardly worth the $5. Those link clicks were done by females aged 18 - 24. I had a reach of 2,172 (how many people saw it/scrolled by it). I chose to target only women & of those, 57.1% were from Canada & 42.9% from USA. This is where trial & error helps. I've had boost posts of only $5 with 150 link clicks. Woo!


I hope this How to Run A Facebook Boost Post tutorial helps you grow your blog & learn a little more about social media basics. Let me know if this helped you or if you have any questions. I can always expand more in another post. What did you think of this tutorial? Is it helpful? Have you done a Facebook boost post before? Let me know! :]

You may be interested in reading more from my Social Media Basics series:


Follow me for more social media tips & tricks of the trade:

46 comments

  1. Thanks for the tips!! Xo

    http://www.sweetsimpleday.com

    ReplyDelete
  2. This is a really helpful post, thank you for sharing! I've never thought about boosting my posts on Facebook before, but I'm definitely going to look into it now! x

    emily x ❤ | emilyloula

    ReplyDelete
    Replies
    1. It's a great way to get a targeted audience! :]

      Delete
  3. I'm so glad you posted this, because I was unsure how it worked. I now have a better understanding.
    http://www.averysweetblog.com/

    ReplyDelete
  4. I had no idea about this! Thank you so much for sharing. This is extremely helpful!!

    --Samantha

    http://www.BesosFromAmerica.com

    ReplyDelete
  5. I boost posts every now and then too, at first I was skeptical, but it really does work. Well done Facebook! :D
    x tink jayne x
    allabouttink.co.uk

    ReplyDelete
    Replies
    1. It works very well but can be hit or miss. :]

      Delete
  6. great tips! :) Thanks for showing how it works!

    ReplyDelete
  7. Great post, I was just considering boosting :)

    ReplyDelete
  8. This was a great insight of the Facebook post boost! I definitely learnt new things, but I am not so sure, whether I will actually use it!

    www.callmemaddie.com

    ReplyDelete
    Replies
    1. I got 150+ views so it works really well. :]

      Delete
  9. Hey Dear,
    I really like your Posts & you have great Pictures. Would you like to support each other and follow via Bloglovin, Google + & GFC? That would be so cool, and I hope we stay in touch. :)

    Greetings, Sophia xx
    MY BLOG
    INSTAGRAM

    ReplyDelete
  10. Wow! Great tips! I guess I need to concentrate on Facebook ads more... It seems like a great way to improve reader's engagement with your post! Thanks for sharing!

    http://stylesprinter.com/

    ReplyDelete
    Replies
    1. Definitely a fantastic way to get targeted engagement. :]

      Delete
  11. This has given me some good ideas to help my blog!! Great post! x

    CLAIRELOUISE

    ReplyDelete
  12. Great tips! Thanks for sharing love!
    xMC
    http://mc2squared.blogspot.com

    ReplyDelete
  13. I always get the prompt to boost my posts but I never quite understood the process. This is the perfect guide for it, thanks!

    Kim
    www.buddhachicandbuttercream.com

    ReplyDelete
    Replies
    1. It's a really wonderful investment! $5 can go a long way. :]

      Delete
  14. Thanks for this! A great help in case I make a facebook page. I'm still debating on it but I will keep this in mind :D

    Dice, '96 Wild Heart

    ReplyDelete
    Replies
    1. A fan page is useful since it keeps users engaged in Facebook! :]

      Delete
  15. This will be helpful when I make my Facebook fan page :) thanks!
    www.samanthamariko.com

    ReplyDelete
  16. Thanks for sharing and actually quantifying your results. I've read a couple posts on Facebook boosting, though none have gone into the audience target group, which I would say is quite important. Also, like you, many of them did not have fantastic results, with very few click throughs. I'm curious as to what sort of advertising really makes someone want to come all the way through. If you don't mind me asking, what type of info/photos did you share ont he post that received 150 clicks?

    Thanks!
    Shian | The Fashion Investigator

    ReplyDelete
    Replies
    1. Hi Shian! It was a post on how to DIY any color lipgloss & I specifically targeted teenage girls. DIY posts work really well!! Also relevant fashion posts such as Hiw to Dress for Coachella before the festival since girls are looking for ideas. :]

      Delete
  17. Such a great thing to know it.
    Just the right time when I make my FB page :)

    The Bandwagon Chic | Instagram | Bloglovin| Snapchat: bandwagonchic

    ReplyDelete
    Replies
    1. That's awesome. I hope this can help you in someway. :]

      Delete
  18. Interesting post dear!

    XX

    http://www.floortjeloves.com
    http://www.facebook.com/floortjeloves

    ReplyDelete
  19. Great tips! I really need to do this more often.
    www.krisztinawilliams.com

    ReplyDelete
  20. such an amazing post... thanks a lot for this <3
    I am your follower now <3 , I will really appreciate
    if you could follow back too :)
    diariesofahiddenfashionista.blogspot.com

    ReplyDelete
  21. I love the results of boosting posts, however I rarely do it with my blog because I don't want to push it to the public just yet. Only to my friends and family who were basically forced to give it a like :)

    Natalia | Lindifique

    ReplyDelete
    Replies
    1. Well once you find your groove & feel comfortable sharing your blog, Facebook is a good option. :]

      Delete
  22. Wow this is super helpful! I actually don't have a Facebook fan page, though I am involved with all other social media. It was so interesting to see how a Boost can help get more reach. Thank you for sharing!!

    xoxo Emily
    http://www.ditchtheheels.com

    ReplyDelete
    Replies
    1. A Facebook fan page can be hit or miss for smaller blogs, but it's ideal for growth. :]

      Delete
  23. I never thought about that, I don't really share my posts on facebook anyway! But a great tip!:)

    KLAUDIA CLARA

    ReplyDelete
  24. Awesome tips for targeting the correct audience!! Facebook is still so important in the world of Social Media!

    http://365hangers.com/blog

    ReplyDelete
    Replies
    1. it truly is especially since it changes constantly. :]

      Delete
  25. Thanks for this very detailed information :) Great post!

    www.chicuturnonglitz.blogspot.com

    ReplyDelete
  26. This was SO HELPFULL! Thank you! I loved the details.

    http://www.loveandeverythingblog.com

    ReplyDelete
    Replies
    1. thank you Deborah hopefully you can get some use out of it. :]

      Delete
  27. Thanks, Carmen! This post was super helpful! I've thought about boosting my blog posts before, but have never actually done it because I wasn't sure how I felt about it. I will still keep it in mind, and I'll be pinning this post for the future if I decide to boost!

    xx Chrystin
    http://amateandarottweiler.blogspot.com.ar/

    ReplyDelete
  28. im so glad you posted this, this is so helpful and insightful. i could still do a lot more stuff to manage and improve my social media accounts. thanks :)

    Jessica | notjessfashion.com

    ReplyDelete
  29. I just created a fan page for my blog and was just literally wondering what the "Page Boost" button does! Thank you so incredibly much for this advice and your honesty on how effective/not effective it can sometimes be. xo

    Kelsey | www.abalancingpeach.com

    ReplyDelete
  30. Thanks for posting this, it is super useful for the blog promotion! x Ania
    http://aniaaniapawlak.blogspot.com

    ReplyDelete

Thanks for reading & writing. :] // ▲

ARCHIVES

Wishlist

© Carmen Varner // Lifestyle Blogger & Social Media + Blogging Coach
Maira Gall