Whether you've been reading my blog long-term or briefly, you should know that I am a social media professional. I spend my time on various social media channels trying to get the most reach, the most clicks, the most purchases for each brand.
Other posts from my social media series:
Create a Facebook PageIn order to increase your Facebook reach, the first thing you need to do is create a Facebook page. There is an enormous difference between a fan page & a regular profile. The fan page is a profile where people "like" the page versus where they "friend" you. Create a page for your brand, blog, or company & fill out the profile in its entirety. That means you need a profile photo, a cover photo, the website link, description, bio, & everything in between.
Share Content from Other PeopleAlthough this may seem like the antithesis of what you want to do, sharing content from other pages or people expands your reach further than if you posted something yourself. This means more people will view, like, or comment on that particular post. For example, if you share content from BuzzFeed or another relevant source, you'll end up expanding your reach & the people who see your page.
Tag Brands or People in the PostIf you're at a local coffee shop enjoying one of their specialty drinks, tag the company within the post. Give credit where it's due & they might share the post, like it, &/or comment on it. All of these factors will increase your overall reach.
Check in at a LocationContinuing on the above tip, checking in can increase your reach as well. It benefits the business & that's a good social media tactic for everyone. If they see your check in, they may share your post. Sometimes you have to give someone exposure to receive it.
Post OftenIf you're posting once a week you might as well not post it all. This is a bit sad, but it's the truth. The more you post the more people will see what you have to say. This goes along with the Facebook algorithm. I personally saw a clear difference from when I was posting once every few days to at least once a day. My reach grew considerably.
Use HashtagsAlthough hashtags aren't as useful as they are on Instagram, people still search things with hashtags on Facebook. Use any relevant hashtags to what you're talking about, but limit hashtags to five or less. Bonus tip: take advantage of any trending hashtags.
Share Posts in Relevant GroupsJoin five or so groups that are relevant to your blog topics. If you focus on travel, join groups that talk about travel. If you're a fashion blogger, join fashion groups. Sharing your relevant posts within groups tailored to your specific audience will garner views.
Use the Call to Action FeatureOn every Page, Facebook allows you to create a call to action. Establish which call to action is most relevant for your brand. You can choose from Contact Us, Book Now, Call Now, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More. There are many options to help you tailor it to your brand.
Facebook is like the ocean. It's always changing with a consistent ebb & flow. You may think you understand it one day & then the next week they launch a new feature or alter the algorithm. But don't worry, I've got you covered stay tuned & subscribe to my newsletter (in the right hand side of my blog) & check back for more social media posts!
More social media posts from my Social Media Basics series:
Were these tips & tricks to increase your Facebook reach useful? Let me know if you have any other questions! :]
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