Everyone had a hissy fit over Instagram's new logo. Everyone was complaining & talking & generally carrying on about it. But I'm here as a voice of reason (& a social media manager) to share with you why I don't hate the new Instagram logo & why you shouldn't hate it either. It's pretty simple.
Correlates with Brand Evolution
Apple did it. Pepsi did it. Starbucks did it. Brands update their logo to reflect a changing market & to correlate with their brand identity. In this case, Instagram chose to portray itself in a simplified & colorful manner in an effort to echo the vibrant diversity of its users' storytelling. According to their blog, Instagram wanted the logo to show the life & color of the community that uses it.
Simplicity Helps Bring Brand Recognition
The extreme simplicity of Instagram's new logo actually helps garner brand recognition. Starbucks' logo evolution is the perfect example. Their current logo doesn't even have the word "Starbucks" in it anymore. Users automatically recognize the logo. Now that's the ultimate brand recognition. Instagram's goal is the same — absolute identification.
Change HappensChange happens whether you ask for it or not. The initial change can be jarring, surprising, unexpected. It's that change that leaves people in an uproar. You know how sometimes you get a haircut & immediately despise it, but after a week you come to love it? It's the same concept. It's the loss of control & the element of surprise that makes most people despise change, according to Harvard Business Review.
Who Cares?Unless you personally designed the first logo & are offended that Instagram got rid of your work, there's no reason to make a fit about the new logo. It has absolutely no effect on your life (if it does, you may want to rearrange your priorities). If you genuinely despise it so much, delete the app so you don't have to see it anymore. Easy fix.
My Thoughts on the LogoUpon first eyeing the new logo, I was pretty hesitant. The simplicity of the camera design looked like something you could buy for $5 off a stock icon website. After reading about their decision & watching their brief video, (showing that the color gradient actually pays homage to the colors in their initial logo) I let go of any negative feelings. Plus, I have better things to do than fret over some graphic I have no control over. There you have it.
What are your thoughts on Instagram's new logo? :]
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