How I Increased My Page Views By 28% By Posting 30% Less

Despite the hubbub that the holidays bring, December 2016 was a pretty good blogging month for me. I thought my page views would go down because December is a time for a gift shopping, spending time with loved ones, & celebrating the holidays & new year. It's a busy time for most people, including my readers. However, compared to November 2016, I increased my page views by 28% even though I posted 30% less. Here's how I did it: I started posting less & promoting more.

Post Less, Promote More 

Whether it's taking photos, curating a collage, writing a post, editing photos or text, finalizing campaign details with brands, or brainstorming ideas, creating blog posts is time-consuming. Rather than post three times per week, I averaged two posts per week in December. With the time I saved from not working on a post, I had the opportunity to promote my posts more.



How I Increased My Page Views by 28% By Posting 30% Less


1. Share Posts to Communities

I started off engaging more in Facebook & Google groups (liking & commenting on updates), then began sharing my own posts. My posts received exposure & direct link clicks, giving my blog more page views. 

2. Schedule Regular Tweets Promoting Old & New Posts

I scheduled 3-4 tweets per blog post to go out over the course of the month. I did this with both new posts & previous posts. Scheduling these tweets throughout the month at various times of the day helped me get page views as well as more Twitter followers & engagement.

3. Focus on Quality

Rather than posting more, I was able to focus on the quality of the post. Is it something my readers can find value in? Are the photos clear & beautiful? Is the content interesting? Am I posting just to post or because I have something to say?

4. Optimize Older But Relevant Posts

I didn't post as much, but I did edit & update my old ones. Instead of creating new Christmas wish lists or seasonal trend posts, I utilized ones I already had. I received more organic search traffic from Google by optimizing old posts (updating the content, making sure old links still worked, resizing photos, etc.) 

The amount time spent tweaking & promoting older posts was approximately equal to the amount of time it would've taken to create a post from start to finish. I spent my time optimizing posts in order to create increased page views, engagement, & sponsored posts, a method I will keep in mind in the future.

Was this helpful to you? How do you increase your page views?

Other posts from my social media series:

50 comments

  1. Nice post ... Very Informative and educative. I need something like this and its coming at the right time. Thanks girl.. Happy new year you.


    Brendascouch.com

    ReplyDelete
  2. These are all great tips! It's all about social media networking now. Hope you had a great new year xx

    www.diaryofanexpatgirl.com

    ReplyDelete
  3. Great post, Carmen! I think that is is very important to focus on the quality of what you are sharing rather than posting everyday for the sake of it. It's good to engage with the community more as well :)

    www.lindseyginge.com

    ReplyDelete
  4. That's so true - about promoting old and new posts! My old posts get lost very easily and I should pay more attention to them! Lovely tips! xx

    http://uneditedbytes.com

    ReplyDelete
  5. These are such a great tips. Thank you for sharing. And Happy New Year.

    March and May

    ReplyDelete
  6. Thanks for sharing these awesome tips! Creating new blog posts can definitely take up a ton of time. And it's difficult to always promote them when creating new content. I think that promoting existing ones really would help, like you said. It wouldn't work to keep creating new content if no one knows about it.
    I hope you have a wonderful new year!

    ~Andrea Tiffany~
    aglimpseofglam.blogspot.com

    ReplyDelete
  7. Thanks for this! It's really helpful and I'm going to try and do this for the new year.
    xoxo
    Serein
    http://sereinwu.com/

    ReplyDelete
  8. That's some amazing tips you shared! I'll definitely had to keep that in mind x

    Jessica — NinetyCo

    ReplyDelete
  9. love these ideas! definitely coming in handy this year! thanks!
    Pam xo/ Pam Scalfi♥

    ReplyDelete
  10. Great post and thank you for sharing your blogging guides!
    http://zunera-serena.com/

    ReplyDelete
  11. Such a helpful post, i'm definitely going to try some of these!! Thanks for sharing!
    x Emily
    http://shedoes.com.au

    ReplyDelete
  12. Great tips, I might try some of them <3
    x Caroline
    www.silverstories.dk

    ReplyDelete
  13. This is such a great post! Thank you for all the advice, I must try some of these out!
    Caitylis | www.outofocus.co.uk

    ReplyDelete
  14. Very helpful! I've recently moved my blog to a new platform and am slowly updating and reacquainting myself with old posts that I can share again.
    Thanks for sharing,

    Inma | sunshineandglow.com

    ReplyDelete
  15. I started promoting my blog last summer and it made a huge difference to my page views! I must also try to improve my photography but this dull weather is not working for me.

    Yiota
    PinkDaisyLoves

    ReplyDelete
  16. I totally agree on focusing on creating quality posts. Ever since I started doing it rather than keep up with at least 3 posts a week my pageviews increased. Especially when I wrote how to spot fake kylie lip kits when Kylie Cosmetics was barely new yet knock offs was already starting to appear online and on local Asian markets. My views increased 150% and got mentioned by sites like Buzzfeed. But the down side is a lot of people has been copying my posts. Some even word by word, including my photos :( Anyway, what groups did you join in Google?

    STYLE VANITY

    ReplyDelete
  17. I completely agree with you on this one, hon. Quantity isn't everything sometimes & proper promotion and engagement + time spent making your older work better is more than valuable. I've only posted 4 blog posts in December (I know, sounds awful) because I was away most of the month and then there's work, of course. When I travel, I want to enjoy every moment and not sit glued to my laptop screen, hence lack of posts. BUT! I hit the most page views I've EVER had.
    I do love writing and plan on posting more (because I love it and I want to produce more content, not because I have to). What groups did you find helpful on Google?
    Keep up great work, babe!
    P.S. Happy new year!!! :)
    xox Nadia
    www.mielandmint.com

    ReplyDelete
  18. Great tips, thank you for sharing :)

    http://beseenbepopular.com

    ReplyDelete
  19. I love these tips! I'm graduating from high school soon, and school takes up a lot of my time, which means I'm barely able to get more than one post up per week. I absolutely agree that quality is extremely important, which is why I only post so little, but I think it's definitely the right way to do it, instead of posting lots of bad quality posts.

    Xx, Lora | Cherry Cola Style

    ReplyDelete
  20. This is really clever, I've recently changed up my blog design and with it comes a lot of back-end work. I'm planning to go back and optimise all of my old posts and hopefully promote them all as well!

    Julia // The Sunday Mode

    ReplyDelete
  21. Dalindcy KoolhovenJanuary 10, 2017 at 8:43 AM

    I really need to get into Google Communities, it isn't something I have really dipped my toes in yet. Thanks for the tips. :)

    ReplyDelete
  22. Great post! Esp the point to optimize previous posts! Thanks for sharing!

    xoxo, Vanessa
    www.WhatWouldVWear.com

    ReplyDelete
  23. I am glad that you wrote this! I have often heard that posting more would increase views but I always felt that focusing on quality posts helps more. Thanks for the other tips especially engaging more on Google communities.

    ReplyDelete
  24. This is a great post!! I really need to spend more time promoting my posts and optimizing the ones I already have. Thank you for the tips, I really want to put them to work now and see if I can get some traction :) happy new year babe!

    xx, Amy
    http://www.theluxilook.com

    ReplyDelete
  25. Some good advises. I also only post 2-3 posts a week, but I should spent more time with advertising. google+ is not so popular in Germany, we use facebook for promoting our blogs. But that is getting worse, too...

    ReplyDelete
  26. Thank you for reading, Brenda. I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  27. I've been following this method for the last month & my views are still up. It's helped me craft better content with less stress (of feeling the need to post post post!) :]

    ReplyDelete
  28. Thank you for reading, Benny. I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  29. Absolutely. I've even found that some old posts continue to perform, so optimizing them would help even more! I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  30. You're so welcome. I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  31. Google+ is so helpful for getting more views! I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  32. It's very time consuming but it helps your blog in the long run. :]

    ReplyDelete
  33. Dull weather doesn't help, that's for sure. Thank you for reading, Yiota. I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  34. That's wonderful, Alyssa. The same for me - ever since I stopped posting 3x week & instead posted less frequently but focused on my photos, context, & promotion, my views are up too. :]

    ReplyDelete
  35. That's great news, Nadia! It goes to show that readers enjoy good posts & will come back for more because of it. I'd recommend searching for key words that relate to your blog. The communities will show related groups & you can pick from there. I searched "beauty," "vegetarian," etc. :]

    ReplyDelete
  36. Google Communities definitely helps with views! I have a full blogging/social media section with even more tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  37. I understand the struggle, Lora. At one point I did school full time, part time work, part time internship, & I blogged. Ugh. :]

    ReplyDelete
  38. Keep it up, Julia! Sounds like you're on the right track. I have a even more blogging/social media tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  39. Posting more can definitely help with page views, but there are other things that help too. It's all about balance. When I posted 3x week I didn't have time to promote anything. Now that promotion is also a priority, I can see the difference in my views. More blogging/social media tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  40. Experiment with social media platforms. Pinterest gives me the most views, so I started posting more frequently there. More blogging/social media tips: http://www.itscarmen.com/search?q=social+media :]

    ReplyDelete
  41. The Appalachian DaughterMarch 14, 2017 at 9:38 AM

    Thank you for the post! As a new blogger this is very helpful :)

    ReplyDelete
  42. Thanks for this! I almost give up my blog. I only earn less than a dollar a day.. i will now focus on promoting and quality of my post.

    ReplyDelete
  43. What a great reminder to give some extra TLC to oldr posts. I'm definitely guilty of neglecting them and not promoting as well as I should because I'm always eager to work on the next! Great post and advice! Glad to see it worked out for you. :)

    ReplyDelete
  44. It is a great confidence booster to read that I am doing all of these. Overall I am relatively happy with my progress as I am purposefully taking things slowly. x

    ReplyDelete
  45. This is some great information since I'm having some difficulty on my blog! I'm going to have to utilize these methods so I can hopefully boost my blog views!

    www.wandering-dog.com

    ReplyDelete

Thanks for reading & writing. :] // ▲

Wishlist

© Carmen Varner // Lifestyle Blogger & Social Media + Blogging Coach
Maira Gall