Social Media Basics: How NOT to be a Fashion Blogger

Social Media Basics: How NOT to be a Fashion Blogger

• Wednesday, January 21, 2015

Balancing social media, blogging, & fashion requires an abundance of work & effort. I've got some social media basics to get your foot in the door. I am a social media marketing manager, so I have hands on experience with successful social media tactics. Today's lesson is all about being a fashion blogger. Or rather how not to be a fashion blogger. Follow these social media tips & tricks to create your best blog. :]

DON'T have more than 10 photos - It's important not to have too many photos in your posts. It influences the time your webpage takes to load & nobody wants to see 47 photos of the same outfit. All too often have I scrolled for what seemed to be forever in order to get to the bottom of the page, only to find that's it. 232 photos & no text & nothing to draw me in (or keep me or others coming back). Keep it under 10 photos. This is vital.

DON'T have zero text - Having no text on your posts makes it so your page has zero SEO value. If you want your page to rank higher & do better, you should consider creating some actual content -- not just having billions of photos. Give the reader some information: Why did you choose this outfit? Where can they purchase the items? What did you do that day? Let readers know who you are.

DON'T have huge blocks of text - On the other side of the spectrum, there is a downside to having too much text. If you're showing off your haul -- people love reading about hauls -- don't have a novel's worth of words. Blogging is all about scanning. This is the number one thing I learned when switching from print to digital media. Break text up into chunks to make it easier on the eyes.

DON'T leave spammy comments - I wrote a whole post on the DOs & DON'Ts of leaving blog comments because it's extremely important. Don't leave a blog promotion that's longer than your comment. Don't be generic. Don't copy & paste. Don't be afraid to be honest. Make sure your comments to other bloggers are sincere & thoughtful, not just "great post" with links to all your social media. No no no.

DON'T be afraid to be you - Despite their carefully curated Instagram, nobody's life is perfect. Their egg white scrambles & Gucci sunglasses are all a part of a tailored social media plan likely put together by a marketing firm. Don't feel like you need to follow suit. Be yourself. You don't need only designer clothes to feel like a true fashion blogger. I often buy thrifted or sale items & I have no shame to share that.

DON'T forget to add links - It's important to add clickable links within your posts. You want to give readers the chance to explore related content if they so wish. For example, I talk about the do's & don'ts of leaving blog comments, so I made sure to add a link that you can visit. Some may want to read up more on the subject while others will skip it. Give your readers some more content to browse!

You may want to read Social Media Basics for Bloggers.

Blogging isn't easy otherwise every human would do it. Social media is just as difficult to master. There are so many ways to do things. Stay true to you & don't feel the pressure to be someone you're not. Which of these tips was the most helpful for you? Were you making any of these mistakes? Don't be shy. Leave a comment. :] 

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