Facebook is a great way to get more exposure for your brand, business, or blog. I love to use boosted posts once in a while on my Facebook business page to get a wider reach. You can boost links, photos, & even your status! Today I'll give you some insight into how to maximize the effect of your boost. Let's get started. :]

facebook boost post

1. Go to your business page - First things first, you need a Facebook business page. Your business page is not the same as a regular page. On your business page people like your page rather than add you as a friend. 

facebook boost post

2. Pick a post you'd like to boost - Now you need to determine what to boost. I like to boost links because it gets people to your website. This helps to build a wider readership versus just having someone like a photo on your Facebook page. See that little blue "Boost Post" button in the bottom right corner? Click it.

facebook boost post

facebook boost post

3. Explore the boost before boosting - Here's what you should see when you click the "Boost Post" button. You may or may not see the red warning box depending if you have an ad blocker on your computer. Take a look at this & get familiar with what it looks like. You'll see things like Audience, Location, Age, Total Budget, Estimated People Reached, Duration, & Payment. These are all important.

facebook boost post

4. Determine Audience -  You have three audience options: People who already like your page, People who like your page & their friends, & People you choose through targeting. I've gotten more clicks & engagement by choosing "people who like your page & their friends." I suggest you play around & figure out which works for you & your business. The subject matter makes a difference.

facebook boost post

5. Determine Audience Interests **Audience interests is only applicable if you choose "people you choose through targeting." The people who already like your page & the people who like your page & their friends options do not allow for this. Click "Edit Audience." You will see something like this:

facebook boost post

Now you'll want to determine the location, age, gender, & interests for your audience. (I give details on location in the next step below!) When it comes to age, establish who do you want to see this post? Is it geared toward teenagers, adults, seniors? When it comes to gender, is it something that applies to both men & women, or just one gender? Ask yourself these questions & start putting in your details. When it comes to interests, what sort of things are your readers interested in? For example, my boost post about My 5 Favorite Glossybox Products would look something like this:

facebook boost post


Due to the nature of the post (a review of beauty products), I selected certain ages who I feel would be interested to see it. I decided to show it to strictly females. I chose a few interests these types of readers may like: Glossybox, Cosmetics, Fragrances, Lipstick, Blogger, etc.


facebook boost post

facebook boost post

6. Determine Location - You have three location options: Countries, States/Provinces, & Cities. Regardless of which audience you choose, you still get to pick the location. When I go by country, I normally choose United States, United Kingdom, Canada, Australia, & any mostly English-speaking country. Say you review a restaurant & want locals to read your post, go with cities. If your post is about something that people from across the globe could benefit from,  go with countries. Use your discretion.

facebook boost post

7. Determine Budget - How much do you want to spend? $5? $20? $200? Obviously, the more you spend, the bigger the reach. If you're just starting out or have limited budget, opt for $5 to get an idea of how it all works & what your results are.

facebook boost post

8. Estimated Reach - Now you want to check out your reach. How does it look? You should want your reach to be in the orange range, which means that you've targeted a select audience. If your reach is red it means that your targeting is very broad. Narrow your targeted audience if you want your promotion to reach more people that you care about. This means narrowing down the location, age, interests, etc.

9. Review & then "Boost" - Take a second to look at all your details & then click "Boost." You want to make sure all the details are correct because you can't edit them once you submit it for review. It normally takes around 15 minutes for Facebook to approve your post, but sometimes it can take over an hour. Be patient.

facebook boost post

facebook boost post

facebook boost post


10. Analyzing results - Once you exhausted your budget & the  boost ends you get to take a look at the results. Was it successful? How many people viewed your post? How many people clicked on it? On my boost, it was not very successful. I only received 7 link clicks which is hardly worth the $5. Those link clicks were done by females aged 18 - 24. I had a reach of 2,172 (how many people saw it/scrolled by it). I chose to target only women & of those, 57.1% were from Canada & 42.9% from USA. This is where trial & error helps. I've had boost posts of only $5 with 150 link clicks. Woo!


I hope this How to Run A Facebook Boost Post tutorial helps you grow your blog & learn a little more about social media basics. Let me know if this helped you or if you have any questions. I can always expand more in another post. What did you think of this tutorial? Is it helpful? Have you done a Facebook boost post before? Let me know! :]

You may be interested in reading more from my Social Media Basics series:


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