Tips & Ways to Increase Your Facebook Reach / Carmen Varner // Travel Influencer, Blogging Coach, Social Media Consultant


Tips & Ways to Increase Your Facebook Reach

Whether you've been reading my blog long-term or briefly, you should know that I am a social media professional. I spend my time on various social media channels trying to get the most reach, the most clicks, the most purchases for each brand.

Other posts from my social media series:

increase your facebook reach

Facebook is a complex social media outlet, especially since its algorithm changes every time you blink your eyes (or so it would seem). While my own account is not the most robust, popular account, I use these methods for all brands. One of the brands I do social media for has seen an enormous increase in engagement & reach — with posts getting 100+ likes & 2,500+ estimated reach with a following of only 4,000 users. Take a look at these tips & ways to increase your reach on Facebook. 

Create a Facebook Page

In order to increase your Facebook reach, the first thing you need to do is create a Facebook page. There is an enormous difference between a fan page & a regular profile. The fan page is a profile where people "like" the page versus where they "friend" you. Create a page for your brand, blog, or company & fill out the profile in its entirety. That means you need a profile photo, a cover photo, the website link, description, bio, & everything in between.

Share Content from Other People

Although this may seem like the antithesis of what you want to do, sharing content from other pages or people expands your reach further than if you posted something yourself. This means more people will view, like, or comment on that particular post. For example, if you share content from BuzzFeed or another relevant source, you'll end up expanding your reach & the people who see your page.

california lifestyle blogger
In this post I tag the brand within the post, check in to the brand, & use relevant hashtags.

Tag Brands or People in the Post

If you're at a local coffee shop enjoying one of their specialty drinks, tag the company within the post. If you're wearing a particular brand's tank top, tag them. Give credit & they might share the post, like it, &/or comment on it.  All of these factors will increase your overall reach.

Check in at a Location

Continuing on the above tip, checking in can increase your reach as well. It benefits the business & that's a good social media tactic for everyone. If they see your check in, they may share your post. Sometimes you have to give someone exposure to receive it.

Post Often

If you're posting once a week you might as well not post it all. This is a bit sad, but it's the truth. The more you post the more people will see what you have to say. This goes along with the Facebook algorithm. I personally saw a clear difference from when I was posting once every few days to at least once a day. My reach grew considerably.

jackfruit nachos
In this post I check in at the location & use relevant hashtags.

Use Hashtags

Although hashtags aren't as useful as they are on Instagram, people still search things with hashtags on Facebook. Use any relevant hashtags to what you're talking about, but limit hashtags to five or less. Bonus tip: take advantage of any trending hashtags.

Share Posts in Relevant Groups

Join five or so groups that are relevant to your blog topics. If you focus on travel, join groups that talk about travel. If you're a fashion blogger, join fashion groups. Sharing your relevant posts within groups tailored to your specific audience will garner views. 

california lifestyle blogger
This is what a Facebook Page looks like. I used "Contact Us" as my call to action.

Use the Call to Action Feature

On every Page, Facebook allows you to create a call to action. Establish which call to action is most relevant for your brand. You can choose from Contact Us, Book Now, Call Now, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, Send Email, Learn More. There are many options to help you tailor it to your brand.

Use Video

Video content is queen. Video continues to be the best algorithmic boost. As BuzzSumo found, “the average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%."

Ask a Question

Keep your readers engaged by asking a question to get their feedback. For example, I featured a specific brand of coffee, but at the end of my caption, I ask my followers what their go-to coffee order is. Ask for feedback from your followers but be specific with your question. By specifically asking "what's your current coffee order?" I ended up with better results than without a question. It's conversational. Remember: if they answer, be sure to respond. Keep the dialogue going.

Facebook is like the ocean. It's always changing with a consistent ebb & flow. You may think you understand it one day & then the next week they launch a new feature or alter the algorithm. But don't worry, I've got you covered stay tuned & subscribe to my newsletter (in the right hand side of my blog) & check back for more social media posts!

More social media posts from my Social Media Basics series:

Were these tips & tricks to increase your Facebook reach useful? Let me know if you have any other questions! :]

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  1. Definitely needed to read this!! I never post anything on my Facebook page and don't promote it often. Great advice :)

    Enclothed Cognition

  2. Great post! I know I should create a Facebook fan page but I just feel so weird about it??? Like I know my friends will definitely make fun of me lol


  3. Great tips! Very helpful. Thank you :)

    Nicole | In The Life of NM

  4. This just in time for me. I mean, I always wondered how to significantly increase a like on a page by not paying for ads. FB made a lot of changes so sometimes I found myself trying to maintain the interest of my followers. Thanks for the tips Carmen! xx

  5. Many bloggers will find this post extra useful (including myself). Thank you, as sometimes it can be difficult in finding ways to continuously engage with your audience.

    Tasmin ox

  6. This is such a helpful post! I've been struggling a lot with Facebook but I am seeing a little increase since I started posting more on there :)

    -Leta | The Nerdy Me

  7. thanks for the tips! im definitely trying to post more on my facebook page :D
    Pam xo/ Pam Scalfi♥

  8. Thank you! I've always found Facebook challenging because of the constant algorithm changes.

  9. These are lovely tips, so helpful! Xx

  10. Thanks for the tips! I think the one I need to work on is sharing content from others. Good to know.

    Amy Ann
    Straight A Style

  11. These are such great tips, it so hard to get likes on a FB page!

    Have a wonderful weekend, xx

    My Vogue Style |

  12. Such great tips! Thanks for sharing!
    Love from {a lifestyle, fashion, beauty, and food blog}

  13. www.carrieslifestyle.comJune 24, 2016 at 12:42 AM

    thanx for your great post

  14. The Fashion PandaJune 24, 2016 at 1:37 AM

    Thanks for sharing those great tips !

  15. Such great tips! Thank you for this helpful post!

  16. I really like this post! I'm always looking to increase my knowledge how to to build to brand and increase following/engagement. I do have an Instagram page but I'm not doing a lot of what you've listed here. Will try to work on it more! Thanks!


  17. These are great tips! Facebook is one social media outlet that I kind of neglect, but I really should give these a try and put more effort into it instead of just linking blog/instagram posts. Thanks for sharing!


  18. Excellent tips! I was really disappointed that facebook only shows posts to a small portion of the page followers. It's so frustrating....
    Carly from Dresses & Denim

  19. I don't have a FB page for my blog, frankly I barely use my personal one.

    Shireen | Reflection of Sanity

  20. Well if you're looking to grow your blog & experiment with a new audience, it's a good idea to start a Facebook page. :]

  21. Facebook is one of the hardest social media outlets out there because their algorithm makes it difficult for anyone to get a decent reach. :]

  22. There's no reason to feel weird. It's the same as a Twitter or Instagram. It's just an outlet to post updates on. It's great because you can share in groups which can get a lot of views. :]

  23. Anytime. I have a whole social media series. :]

  24. It really is difficult because Facebook hides your posts from most of your audience. That's why these techniques are geared toward increasing your overall reach, especially to people who've already like your page. :]

  25. Facebook is known to make it hard for posts to be seen in the first place. It's not even about engagement, it's about reaching your audience in the first place. :]

  26. It's just like exercise or blogging, you have to do it regularly before you'll see any sort of change. :]

  27. Post more, share more, tag more. :]

  28. Indeed. They've definitely gone towards the paid ad route. Darn!

  29. It's one of the easiest ways to get more reach. I found one eight shared posts from others I got more likes on my personal posts. :]

  30. It truly is. Facebook makes it very difficult to get an engagement. :]

  31. It is absolutely frustrating. That's quite important to share posts from other people. Facebook values your content more if it's not 100% self-promotion. :]

  32. Was anything particularly helpful? :]

  33. Instagram & Facebook have very different methods for engagement. Glad this post could help a bit. :]

  34. Links tend to do better if you have quite a large following, they're not useful if you have a small audience. Facebook will show those less, so it's important to utilize hashtags, share other people's posts, & post often to maximize your reach. :]

  35. Did you find anything to be especially useful? :]

  36. Wow . . this is so weird. I have had a FB page for one of my blogs for about six months, but just started working with it two weeks ago. I started with one member even after sharing with family. I took the plunge and paid Facebook to promote my page, and went from one person reached to 45 in one week. I'm no longer paying, but posting daily, and now have 171 people reached, not many likes, but Im going to keep going. I love your advice and will put some into motion now. I'm also going to promote my like button and see how that works. Thanks for sharing.

  37. Really great tips! I don't have a Facebook page for my blog but I might just get one x

    Jessica — Woods Lifestyle

  38. Facebook is always a challenge! These are some very good tips!

  39. This is so helpful! I have heard that Facebook has bad organic reach so I feel like that is partially why I have so few followers on that channel....definitely looking for ways to increase it! Thanks!
    xx Annie

  40. Such great tips and very helpful! Facebook is always a challenge for me. Thanks for sharing! x

    Ann-Marie |

  41. Indeed these are just wonderful tips and techniques to increase facebook reach. I have also been making Social media marketing strategy for my blog and would like to hire a facebook ads Los Angeles company for that. If you know any good company, please let me know.


Thanks for reading & writing. :] // ▲


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