Ever wonder what a social media manager does in a day? Here's what a full day managing the social media profiles & online presence for a resort & hotel brand with properties in California & Hawaii looks like.


california lifestyle blogger
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7:30 a.m - 7:45 a.m. - Check email. Mark as read. Reply as necessary. 

7:45 a.m. - 8:30 a.m. - Share user-generated content from Facebook. Find posts where users check-in to a location & share it on the applicable property page. If there are no new check-ins for a particular property, share relevant content from an official city page.

8:30 a.m - 8:50 a.m. - Go through all property Twitter accounts to check for notifications. If positive, favorite & retweet tweets the hotels are mentioned in. We had a couple negative tweets, so I forwarded the information to the right person to get answers & then tweeted back as necessary.

8:50 a.m. - 10:00 a.m. - Answer TripAdvisor, Yelp, Expedia, & Booking reviews that came in since yesterday. Get in touch with general managers or contacts as needed to better my review responses.

10:00 a.m - 10:20 a.m - Go to stand up meeting where everyone discusses their workload for the day & what they aim to accomplish.

10:20 a.m. - 10:55 a.m - Continue answering reviews. Send emails to managers to get context into the issues that transpired. Today's example: One person negatively reviewed a property, complaining about rude service & charges placed on their card. I contacted the manager to get clarification on what happened & why it happened, then tailored my response with those answers in mind.

10:55 a.m. - 11:15 a.m. - Contact the four winners of giveaway contest to let them know they won a prize. Get their shipping address & create a Word document with the information gathered.

social media manager, california lifestyle blogger

11:10 a.m. - 11:20 a.m. - Call one of my contacts about a negative review. Get incident details & any updates that happened after person reviewed the property. Today's example: Someone claimed they were getting charges for their timeshare & couldn't stop the charges or get in touch with anybody from the hotel. I got details on the situation & answered the review with contact details, so they could have their queries answered by the correct person.

11:20 a.m. - 11: 30 a.m. - Check email. Answer emails.

11:30 a.m. - 12:00 p.m. -  Out to lunch.

12:00 p.m. - 12:15 p.m. - Check Facebook notifications. Answer any comments, messages, questions or get in touch with someone who can help me answer property specific questions. Today's example: Someone commented on one of the hotel user generated photos I shared, "It was a great stay! Our first time there and we loved it! Such a beautiful resort!!!" I responded: "We're so glad to hear that. We can't wait until your next visit."

12:15 p.m. - 1:00 p.m. - Create & schedule content for one of the brands. Three posts per week, for two weeks.

social media manager, california lifestyle blogger

1:00 p.m. - 2:00 p.m. - Meeting with influencer marketing automation service geared toward brands & agencies. Discuss with the team if the service is worth it for the company at this time.

2:00 p.m. - 2:10 p.m. - Check email. Respond to email.

2:10 p.m. - 2:20 p.m. - Post photo to Instagram. Use best practices: include enticing caption, add hashtags to maximize reach, link to resort, & check-in at resort.

2:20 p.m. - 2:30 p.m. - Begin pulling results for the recently finished campaign for a three day vacation giveaway. Obtain average reach, reactions, page likes, link clicks, & cost per lead for both campaigns.

2:30 p.m. - 2:40 p.m. - Go for a quick walk to rejuvenate the mind & body.

2:40 p.m. - 3:00 p.m. - Answer more resort reviews that have come in.

3:00 p.m. - 3:30 p.m. - Attend a meeting to discuss standard operating procedure for acquiring after hours & weekend help for social media & review responses.

3:30 p.m. - 4:10 p.m. - Research & reach out to social media platforms for a demonstration of their platform.

4:10 p.m. - 4:20 p.m. - Check Facebook notifications prior to finishing for the day.

Nothing unusual or out of the ordinary happened. This is all in a day's work. Is it what you expected? Stay updated for more day in the life of a social media manager posts. Each day is different with some similarities. :]


What did you think? Is this what you anticipated a social media manager did in a day? :]

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