What a Social Media Manager Does in a Day / Carmen Varner // Travel Influencer, Blogging Coach, Social Media Consultant


What a Social Media Manager Does in a Day

Ever wonder what a social media manager does in a day? Here's what a full day managing the social media profiles & online presence for a resort & hotel brand with properties in California & Hawaii looks like.

california lifestyle blogger
Custom laptop skin: CaseApp* // Bedding: similar

7:30 a.m - 7:45 a.m. - Check email. Mark as read. Reply as necessary. 

7:45 a.m. - 8:30 a.m. - Share user-generated content from Facebook. Find posts where users check-in to a location & share it on the applicable property page. If there are no new check-ins for a particular property, share relevant content from an official city page.

8:30 a.m - 8:50 a.m. - Go through all property Twitter accounts to check for notifications. If positive, favorite & retweet tweets the hotels are mentioned in. We had a couple negative tweets, so I forwarded the information to the right person to get answers & then tweeted back as necessary.

8:50 a.m. - 10:00 a.m. - Answer TripAdvisor, Yelp, Expedia, & Booking reviews that came in since yesterday. Get in touch with general managers or contacts as needed to better my review responses.

10:00 a.m - 10:20 a.m - Go to stand up meeting where everyone discusses their workload for the day & what they aim to accomplish.

10:20 a.m. - 10:55 a.m - Continue answering reviews. Send emails to managers to get context into the issues that transpired. Today's example: One person negatively reviewed a property, complaining about rude service & charges placed on their card. I contacted the manager to get clarification on what happened & why it happened, then tailored my response with those answers in mind.

10:55 a.m. - 11:15 a.m. - Contact the four winners of giveaway contest to let them know they won a prize. Get their shipping address & create a Word document with the information gathered.

social media manager, california lifestyle blogger

11:10 a.m. - 11:20 a.m. - Call one of my contacts about a negative review. Get incident details & any updates that happened after person reviewed the property. Today's example: Someone claimed they were getting charges for their timeshare & couldn't stop the charges or get in touch with anybody from the hotel. I got details on the situation & answered the review with contact details, so they could have their queries answered by the correct person.

11:20 a.m. - 11: 30 a.m. - Check email. Answer emails.

11:30 a.m. - 12:00 p.m. -  Out to lunch.

12:00 p.m. - 12:15 p.m. - Check Facebook notifications. Answer any comments, messages, questions or get in touch with someone who can help me answer property specific questions. Today's example: Someone commented on one of the hotel user generated photos I shared, "It was a great stay! Our first time there and we loved it! Such a beautiful resort!!!" I responded: "We're so glad to hear that. We can't wait until your next visit."

12:15 p.m. - 1:00 p.m. - Create & schedule content for one of the brands. Three posts per week, for two weeks.

social media manager, california lifestyle blogger

1:00 p.m. - 2:00 p.m. - Meeting with influencer marketing automation service geared toward brands & agencies. Discuss with the team if the service is worth it for the company at this time.

2:00 p.m. - 2:10 p.m. - Check email. Respond to email.

2:10 p.m. - 2:20 p.m. - Post photo to Instagram. Use best practices: include enticing caption, add hashtags to maximize reach, link to resort, & check-in at resort.

2:20 p.m. - 2:30 p.m. - Begin pulling results for the recently finished campaign for a three day vacation giveaway. Obtain average reach, reactions, page likes, link clicks, & cost per lead for both campaigns.

2:30 p.m. - 2:40 p.m. - Go for a quick walk to rejuvenate the mind & body.

2:40 p.m. - 3:00 p.m. - Answer more resort reviews that have come in.

3:00 p.m. - 3:30 p.m. - Attend a meeting to discuss standard operating procedure for acquiring after hours & weekend help for social media & review responses.

3:30 p.m. - 4:10 p.m. - Research & reach out to social media platforms for a demonstration of their platform.

4:10 p.m. - 4:20 p.m. - Check Facebook notifications prior to finishing for the day.

Nothing unusual or out of the ordinary happened. This is all in a day's work. Is it what you expected? Stay updated for more day in the life of a social media manager posts. Each day is different with some similarities. :]

What did you think? Is this what you anticipated a social media manager did in a day? :]

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* Disclaimer: I received the custom laptop skin from CaseApp. All opinions are 100% mine aka Carmen's. Learn more about my disclosure here. :]


  1. I would like to get into this job when I graduate. It sounds very interesting and right up my street! X Natasha Kendall

  2. This was quite an eye-opener. I would have expected lots of checking e-mails but it's actually much more diverse. Really interesting!
    Christina | https://caliope-couture.com

  3. You have one heck of a busy day !! Thanks for sharing, shows that there is more to that job than meets the eye.

  4. Aditi Oberoi MalhotraJuly 20, 2016 at 5:35 PM

    Busy day!! Thanks for sharing!

    Adi xx

  5. Sounds like so much fun! A lot of work definitely x

    Coco | The Beauty Milk

  6. This is such an interesting read, Carmen. I had no idea that it's not the hotel themselves that answers reviews, I've always thought someone from their admin department does that. What an eye opener.

    Shireen | Reflection of Sanity

  7. This is super interesting, as this was a job I thought I'd enjoy when I was still in college. You have such diverse days, it must be wonderful to have every day bring something new and different!

  8. Interesting post. You start work at 7.30am?? That sounds really early :O I have always wondered what a career in social media is all about, so thanks for sharing!

    Skinny Decxf Latte xo

  9. this post tells a lot about what you do. You have a rather busy schedule than one would think.


  10. I never thought this job would have so much involved! It actually sounds really fun and interesting!- long working hours though!
    Cloe X http://clxelouise.blogspot.com

  11. Definitely a job I'd like to explore more! Sounds cool :)
    Pam xo/ Pam Scalfi♥

  12. It's interested to read a break down of your day. I like finding out about what different job roles entail, as quite often it's very different to what you would expect. You are clearly very well organised and it's great to see how you fit it all in. :D


  13. I LOVE this look in the day of your life! So, so interesting!! I work a very structured and corporate job, so it's so fun learning about other professions and what other people do on a day to day basis! LOVE this!

    xx, Amy

  14. Your work day is very full, Carmen. I liked reading what a typical day looked lie for you. You have a lot on your plate, plus you're also blogging on the side. Way to go, girl!
    - Elise XO

  15. So much going on in one day! I can appreciate anyone that does this for a living.
    Loving your blog!



  16. What a busy day! More than 17 accounts is a lot, I can sometimes barely keep up with my own. Thank you for sharing this breakdown with us <3


  17. I love this! I'm going back to school this fall & ultimately I would like to do something like this.

  18. It's so interesting to know work routines from other countries..!! Thanks for commenting 😉


  19. Vettae-Fee KlingJuly 22, 2016 at 4:31 PM

    Great post, things are now clear about media managers to me now. seems to be more or less busy all day long on screen... the most important is to enjoy what we do.
    XoXo - Vettae
    Simply Vettae | Fashion, Beauty and Lifestyle Blog

  20. Thanks for sharing, I had no idea that a social media manager had so many different components to it. Very interesting!

    xo, Jackie

  21. Yes, a social media manager is super busy! I used to be in marketing and I remember how busy my days can be and now being a full time publisher i can totally relate to this topic too! Great post and nice case!

    Happy Monday, love!
    xoxo, Vanessa

  22. Ooo, I was always curious what a social media manager does on a daily basis, and this seems like what I envisioned, but with 16 more 'accounts' / hotels than I thought it would be! Holy moly, that's a lot XD


  23. Loved reading this, lady- you are a busy social media bee!

    Le Stylo Rouge

  24. It's quite diverse with many smaller tasks. Hope it was insightful. :]

  25. Glad to share my insight. It's definitely more than playing on Facebook. :]

  26. It's a lot of work but I love it. :]

  27. Hi Shireen. It's not standard practice - meaning not 100% of hotels do this, but it's important to know customer service & social media often involve more than one person. Guests ask me questions, when it actually takes me talking to 3 people to get an answer, if that makes sense. :]

  28. That's very true. Every day is a new & different day. Each day involved some similar structure, but the rest is random. :]

  29. Yep, I start early, so I can end early. Since I'm already up, I might as well start earlier rather than wait. :]

  30. True! I wonder, what does one think my schedule would be? :]

  31. The working hours are quite standard, at least here in the U.S. :]

  32. Good idea. What is your current job, Pam? :]

  33. The organization comes from some of the monotony of daily tasks. It gives me a tiny bit of structure, but half my day is random. :]

  34. Social media gives me the chance to work at my own pace & set my own rules. I really love it. What do you do, Amy? :]

  35. As Rihanna says, "work work work work work." :]

  36. It's difficult, but since there's so many accounts, I often overlap content. I am only one person after all. :]

  37. Do it. Study it! There was no social media major or classes when I was in school, so I recommend learning anything you can. :]

  38. Yes! It's a busy day on screen with a phone call or meeting tossed in. :]

  39. I'm curious, what did you think being a social media manager involved? I always wonder what others think I do. :]

  40. The social media world is a very busy one. :]

  41. Absolutely. Accounts & profiles are different. For example, I run 20 accounts, but each account has 2 or more social profiles. It's a lot, but I enjoy it. :]

  42. This is so interesting! Sounds like you are super busy!



    Novelstyle Blog

  43. This is a wonderful post! Thanks for the sweet comment on my blog, always returning the support!


  44. I loved reading your daily schedule. So interesting


  45. Interesting schedule. Sounds easy but it's pretty tight sched for me. Not even enough time to retouch your make-up. :-)

    Joy of fatmoments.com


Thanks for reading & writing. :] // ▲


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