social media marketing
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Ways to Avoid Blogger Burnout + My Tips for Self-Care
This post is sponsored by Mirum Shopper but the content & opinions expressed here are my own. #FillUpToFeelGood
I answered emails at 11 p.m. I got the distinctive ping of a Facebook message at 2 a.m. I worked on a sponsored post in the morning & then prepared for my coaching session in the afternoon, only to have dinner plans with a friend in the evening. I kept buzzing around until a couple days ago when I felt completely burned out.
I physically & mentally couldn't do anything even though I had an endless task list. I decided to take a day off to boost my morale. Keep reading to find out my tips on how to avoid blogger burnout! Hint: it includes Netflix & green tea.
Read my yearly freelancing anniversary updates from Years 1, 2, & 3!
1. Sleep In
After so many mornings of getting up at 6:45 a.m. I allowed myself to get a little extra sleep. Don't start off a new day tired & unprepared. Those extra moments of shut eye helped me feel rested & ready to crush the day! After constant hustling & bustling, it doesn't hurt to get a few extra winks.2. Exercise
I was so busy that I completely forgot to take care of myself. To eliminate blogger burnout, I started to regularly integrate exercise into my life, even if only for 20 minutes. I know myself & understand that I'm pretty aimless at the gym, so I usually opt for workout videos on YouTube. They get me moving, sweating, & elevate my heart rate. I always feel better after a workout!3. Set Business Hours
Three unread emails loomed in my inbox. Five Facebook messages sat unread. My social media notifications grew out of control. A friend texted me to ask a couple of social media questions. I couldn't take it anymore. The around-the-clock work didn't look good on me. I decided to set some business hours for myself. No more constant work. No more blogger burnout.4. Unwind
I put my phone on airplane mode & made myself a cup of tea — two, actually. Sometimes there's nothing more uplifting than a warm mug of tea, & that's a fact. I went to Alberstons to stock up on some Lipton Green Tea & Lipton Green Tea Purple Acai Blueberry. I like to add a bit of "vitali-tea" to my every day. I'm sipping on some right now. Lipton's green teas allow me to stop, reset, & enjoy a moment to myself when things get hectic. I love the ritual of sip, sip, sipping as I wind down.5. Treat Yo' Self
Now's the time to catch up on the latest episode of my favorite show. Let's be real, I know I'll just watch Friends on Netflix for the billionth time. I took some time to plan my next vacation — Paris. I drank my Lipton Green Tea Purple Acai Blueberry, listened to music, & helped my boyfriend, Fred, come up with his top 25 must-see Paris attractions. I finally had a chance to paint my nails a nice pastel blue for spring. I finally read my 3-month-old magazine because that's how behind I am! T'was a great day.Blogger burnout is a real thing & should be treated with self-love & care. The smooth great taste & refreshing aroma of green tea inspires me to take a moment to feel good! Don't forget to stock up at your local Albertsons with $1 off Lipton Green Tea & let me know how it helps you #FillUpToFeelGood
What flavor would you like to try? How do you beat blogger burnout? :]
* Disclaimer: This post is sponsored by Mirum Shopper. As always, all opinions are 100% mine aka Carmen's. Learn more about my disclosure. :]
How To Be A Local Influencer & Get Invited to Events as a Blogger
In a world where bloggers are everywhere, how can you stand out? How can an influencer reach new people?
I went to an @midnight taping a couple years ago in Los Angeles & wrote about my experience. I never knew what an impact it would have on my blog.
Every day people search for @midnight related content, which leads them directly to my blog. Some of those people come to be regular readers. If you're wondering how to be a local influencer & how to get invited to events as a blogger, you've come to the right place. These are my insider tips to moving up that blogging ladder.
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How to Be a Local Influencer & Get Invited to Events as a Blogger.
How to Get a Brand Collaboration + Instagram Collaboration
As a social media manager as well as a local San Diego blogger, I've done my fair share of blog writing, publicity, press, events, & pretty much everything under the social media sun. I've been on both the giving & receiving end of social media marketing. Sometimes that means a brand collaboration, sometimes that's an Instagram collaboration - I have first-hand perspective on what brands look for before working with a blogger. How can you secure a brand collaboration? How do you find local influencer marketing?
Related reading: How I Earned $15,000 from Blogging in 2017
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1. Quality Content & Photography
Before a brand even gets around to reaching out to you, we scour your blog to look at your content, your writing, & your photography. We browse your content & photos to judge if a possible brand collaboration would work. We want good spelling & grammar. We want clear & interesting photos. We want to see your personality shine through your words & content. We view your past posts as a reflection of what a collaboration would look like.2. Social Media Following
We actively look at all of your social media channels to determine if your blog is a good fit for us. After all, we are providing a service, product, or financial compensation to you & your service is exposure, website clicks, & potential sales for us. You don't have to have an enormous social media following. Count up your followers on all your social media platforms: Facebook, Twitter, Pinterest, Instagram, Tumblr, etc. My tip: sometimes it's more powerful to say, "I have 3,000+ followers across my social media channels," rather than "I have 907 Facebook followers, 750 Twitter followers, 824 Instagram followers, 500 Tumblr followers, etc." If you're looking for an Instagram collaboration, brands will consider your overall reach & comments - they might ask to see your analytics.3. Activity on Social Media Channels
What good is a social media following if you never Tweet, update, or post? We're looking to see if you're active on social media channels by updating relevant & regular information to what we're selling. For example, a vegetarian jerky brand reached out to me because I Tweeted several times about being vegetarian. If you're a San Diego blogger, make sure you're following local San Diego accounts.4. Engaged Readers
Engagement is extremely important! You can have a huge social media following but no engagement. You're more valuable to us if you have 100 daily views & 2 clicks to our website versus 10,000 daily views & 2 clicks. If you're lacking in followers, your engagement level may save you. If you have both a decent social media following & engagement that makes a wonderful mixture.5. Demographics
All the above are great & everything, but are your readers who we are targeting? Your blog readers, their age, their location, & their habits, affect whether or not our brand is a good match for your blog. If we're selling candy bars but your blog focuses on healthy recipes, we're probably not a good pair. If you're a single woman in your early 20s, you may not be a good fit for our family-oriented timeshare rentals.6. Reliability
Did you know that when brands send free stuff or pay for a sponsored post, that costs money? It usually comes from a yearly or quarterly budget set aside specifically for marketing, social media, or influencer outreach. Blogger outreach is costly & brands only have a certain amount of budget & inventory to give out, so we want to ensure that you will be a reliable blogger should we decide to work with you. How long does it take you to respond to emails? How often do you update your blog? What's your turnaround time for collaborative or sponsored posts? Do you have past examples?7. Media Kit, About Me, or Sponsor Page
After we determine that everything about your blog is a good match for us, we look at your media kit, about me page, &/or sponsor page to find out more about you. We're trying to find your contact information, other brands you've worked with, your page statistics, & any readily available information. This is the final touch before we gather all the content we've accrued & either take it to a superior for approval or begin reaching out to you.You heard it from me everybody! This is a step-by-step guide in what brands look for before working with a blogger or pursuing blogger outreach. It's a tedious & time intensive process to find the perfect match for the brand, but if we are a good team it's well worth it.
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Catch up on previous posts from my social media series:
How To Create Authentic Social Brand Mentions + Why They're Important
How To Create Authentic Social Brand Mentions + Why They're Important
Were these tips useful? Let me know if you have any other questions! :]
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