I love the comfort of a cup of hot tea on a cold & rainy morning. I love seeing the steam dance its way out of the cup & into the air. I love feeling my hands thaw out as I wrap my fingers around the porcelain. I love watching the water transform from a clear liquid to a fragrant, dark drink as the tea leaves steep. I love it all.

Fall is the perfect time to sip on a mug of hot tea. Sprinkle in some Netflix & a cozy velvet blanket & that's my definition of perfection. I like hot tea throughout the year — yes, even during the San Diego summer — but I enjoy it most when it's chilly outside. 

I recently stocked up on some Pure Leaf hot tea from Albertson's to get me through the season, opting for their Green Tea with Mint & Black Tea with Vanilla. Both teas come with 16 pyramid bags in a resealable container. Pure Leaf tea leaves are picked, rolled, & crafted with the finest tea leaves from tea estates around the world. 

The Black Tea with Vanilla combines Indian Assam tea with Madagascan vanilla beans to create a rich aroma & smooth taste. I like to include a generous splash of soy milk to my tea, but it tastes delightful without it because the vanilla shines through.


I chose the Pure Leaf hot Green Tea with Mint because I'm trying to incorporate more green tea into my life. The real peppermint leaves refresh your palate & add so much flavor. I love this tea since it leans more toward the minty side.

For the best taste experience possible, pour 8 fluid oz of hot water over one pyramid tea bag & steep for three minutes. Write down your to do list for the day as your tea steeps to perfection. I prefer using gel pens since they make me feel happy.


I write this in Portland, Oregon, where the temperatures are a drastic drop from sunny San Diego. Tea is most definitely on my mind. You can get $1 off Pure Leaf when you purchase at VONS/Pavilions, Albertson’s, & Safeway.

* Disclaimer: This post is sponsored by Pure Leaf. As always, all opinions are 100% mine aka Carmen's. Learn more about my disclosure. :]

If there's anything I love more than munchies, it's having munchies delivered to right to my door. How great is that? As a subscription box lover & international snack snob, I thought MunchPak would be a great box to try out. MunchPak sends you snacks & candies from all over the globe.

Price

Boxes start at $9.95 & increase in size & price. You can customize the frequency from once a week, every two weeks, or once a month. If you want the smallest package delivered only once a month, you can do it. If you want the biggest size delivered each week, you've got it. I like that you can modify the size & frequency to make it work for you. Fred & I opted for the medium size ($19.95) every two weeks.

My 4 Box Rule

When it comes to subscription boxes, I believe in the four box rule — a rule I made up myself. Here's how it works: first box is purely trying it out. The second box gives you a better feel for products. The third box means you're becoming pretty well-seasoned with the box & have a general idea of the items included. That fourth box is the final straw to help you decide to cancel or continue the box. Due to the sheer number of subscription boxes out there, I normally unsubscribe after four boxes & try something new.

If you find yourself in the quaint town of Haarlem, Netherlands & if you're looking for a tasty vegetarian meal, go for Thrill Grill. I have to admit there weren't any vegetarian options save for this exact meal, but it was worth it. Thrill Grill is a must-visit place if you want a unique veggie-friendly dish in Haarlem.

I still dream about the Veggie Falafel Thriller, made with homemade falafel, tomato, pickled cucumber, red onion, & bell pepper hummus served on a toasted organic bun. It was so hearty, filling, & huge. It's not your average falafel either; it's incomparable to any type of falafel I've ever had. Pure delight for vegetarians & non-veggies alike.

Ask for Thrill Grill's herb fries, made with homemade, fresh-cut fries & mixed with tarragon & chervil, a relative to parsley. Pure greasy perfection that's best washed down with a glass of Heineken, the famous pale lager beer brewed in the nearby city of Amsterdam. I tell you what, Heineken tastes best when you drink it locally.

Sit outside. You won't regret the marvelous views & the immense amount of people-watching potential. Haarlem has a lot of character with its cobblestone streets, gabled houses, & narrow alleys. Thrill Grill is centrally located in the market square with a perfect glimpse of the Grote of St. Bavokerk, an important landmark & church within Haarlem.

My Thrill Grill falafel burger remains one of the top meals during my month-long trip to Europe last year. Perhaps it was the superb taste or even the inspiring views, but the verdict is the same: amazing. Homemade, home cut fries paired with a non-conventional burger & a cold glass of Heineken mesh together to create a pleasant & harmonious meal. Ah, the memories.

As a social media manager as well as a local San Diego blogger, I've done my fair share of blog writing, publicity, press, events, & pretty much everything under the social media sun. I've been on both the giving & receiving end of social media marketing. Sometimes that means a brand collaboration, sometimes that's an Instagram collaboration - I have first-hand perspective on what brands look for before working with a blogger. How can you secure a brand collaboration? How do you find local influencer marketing?

I've managed social channels for brands that focus on timeshares, sewing & embroidery designs, vegan energy bars, & more. Blogger outreach, brand collaboration, and Instagram collaboration are the ideal way to get brands in touch with modern influencers. Whether you're a California lifestyle blogger or an organic mommy blogger, make sure your blog is on a brand's radar. If you want to receive more inquiries from brands, get your first brand collaboration, read up on these seven things brands look for before working with a blogger.

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1. Quality Content & Photography

Before a brand even gets around to reaching out to you, we scour your blog to look at your content, your writing, & your photography. We browse your content & photos to judge if a possible brand collaboration would work. We want good spelling & grammar. We want clear & interesting photos. We want to see your personality shine through your words & content. We view your past posts as a reflection of what a collaboration would look like.

2. Social Media Following

We actively look at all of your social media channels to determine if your blog is a good fit for us. After all, we are providing a service, product, or financial compensation to you & your service is exposure, website clicks, & potential sales for us. You don't have to have an enormous social media following. Count up your followers on all your social media platforms: Facebook, Twitter, Pinterest, Instagram, Tumblr, etc. My tip: sometimes it's more powerful to say, "I have 3,000+ followers across my social media channels," rather than "I have 907 Facebook followers, 750 Twitter followers, 824 Instagram followers, 500 Tumblr followers, etc." If you're looking for an Instagram collaboration, brands will consider your overall reach & comments - they might ask to see your analytics.

3. Activity on Social Media Channels

What good is a social media following if you never Tweet, update, or post? We're looking to see if you're active on social media channels by updating relevant & regular information to what we're selling. For example, a vegetarian jerky brand reached out to me because I Tweeted several times about being vegetarian. If you're a San Diego blogger, make sure you're following local San Diego accounts.

4. Engaged Readers

Engagement is extremely important! You can have a huge social media following but no engagement. You're more valuable to us if you have 100 daily views & 2 clicks to our website versus 10,000 daily views & 2 clicks. If you're lacking in followers, your engagement level may save you. If you have both a decent social media following & engagement that makes a wonderful mixture.

5. Demographics

All the above are great & everything, but are your readers who we are targeting? Your blog readers, their age, their location, & their habits, affect whether or not our brand is a good match for your blog. If we're selling candy bars but your blog focuses on healthy recipes, we're probably not a good pair. If you're a single woman in your early 20s, you may not be a good fit for our family-oriented timeshare rentals.

6. Reliability

Did you know that when brands send free stuff or pay for a sponsored post, that costs money? It usually comes from a yearly or quarterly budget set aside specifically for marketing, social media, or influencer outreach. Blogger outreach is costly & brands only have a certain amount of budget & inventory to give out, so we want to ensure that you will be a reliable blogger should we decide to work with you. How long does it take you to respond to emails? How often do you update your blog? What's your turnaround time for collaborative or sponsored posts? Do you have past examples?

7. Media Kit, About Me, or Sponsor Page

After we determine that everything about your blog is a good match for us, we look at your media kit, about me page, &/or sponsor page to find out more about you. We're trying to find your contact information, other brands you've worked with, your page statistics, & any readily available information. This is the final touch before we gather all the content we've accrued & either take it to a superior for approval or begin reaching out to you.

You heard it from me everybody! This is a step-by-step guide in what brands look for before working with a blogger or pursuing blogger outreach. It's a tedious & time intensive process to find the perfect match for the brand, but if we are a good team it's well worth it.

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