Carmen Varner // Food, Luxury, Lifestyle, and Travel Writer
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Encinitas Food and Beverage San Diego travel travel blogger travel influencer USA Travel

Encinitas Coffee Shops: Searching for the Best Coffee Shop in Town

North County San Diego offers plenty of friendly coffee shops to explore. Whether you're searching for the perfect breakfast menu for a family gathering or local restaurants to grab a fresh cup of coffee, there are so many amazing options near Encinitas. 

Best Coffee Shops Near Me in Encinitas!

This town is really the perfect location to find a cool cafe especially if you love beach vibes, cool breezes, and the smell of salt in the air. Want to eat in or get takeout? You can always enjoy a cup of coffee in this fun beach town. 

This list covers some of the best coffee shops in Encinitas, with locations in Downtown Encinitas, Leucadia, and Cardiff-by-the-Sea. 

I’ll be adding more great locations to this list in the future.

*Updated as of September 2022

Encinitas Coffee Shops Searching for the Best Coffee in Town Better Buzz Carmen Varner San Diego Blogger
Better Buzz


Better Buzz Coffee Encinitas 

Better Buzz offers quick single-origin drinks like macchiato, latte, cortado, to name a couple. Their handcrafted beverages, served hot or cold, include options such as Best Drink Ever® (classic americano with their signature creamy vanilla), Honey Latte (espresso, creamy vanilla, honey, steamed milk), and more things to sip on. This cute shop also has teas, smoothies, sandwiches, fancy toasts, and cold brew on tap. Free Wi-Fi, open for takeout, dogs are allowed, vegan options too.

Address: 578 S Coast Hwy 101

Phone: (760) 487-5562

Website: Better Buzz Encinitas

Coffee Coffee 

In this space, you'll find organic coffee roasted on-site by Revolution Roasters. Gotta love a quality coffee roast! The aroma smells delicious. Get a quick bite to eat from Coffee Coffee's breakfast menu with food such as the Jose Especial made with scrambled egg, spinach, tomato, red onion topped with avocado and feta. Pick between the housemade salsa fresca or choice of bread. lox bagel, acai bowl, avocado toast, breakfast wrap, and a lot more. They serve lunch too if you want to come for an afternoon meal.

Address: 970 N Coast Hwy 101

Phone: (760) 436-2233

Website: Coffee Coffee

Related reading: Things to Do in Encinitas: North County San Diego Gem

Encinitas Cafe 

This cafe has a long history in town, originating in the 1930s as Fred's Cafe, then known as Zim's cafe into the 1950s. By 1960, the name was The Coffee Mill. The Encinitas Cafe name has stuck since 1989. If you're on the hunt for food, as in a full-on breakfast brunch, lunch menu scenario, this is the perfect spot to check out. Encinitas Cafe has an extensive four-page menu filled with breakfast classics such as delicious eggs benedict, mimosa, scrambles and lunch items like burgers, soup, salads, and hot open-faced sandwiches.

Address: 531 S Coast Hwy 101

Phone: (760) 632-0919

Website: Encinitas Cafe

GOODONYA® Organic Eatery 

Find organic coffee and tea, such as a classic coffee to the Repair latte with collagen, lucuma, raw honey. From breakfast scrambles to organic sandwiches and salads, GOODONYA® offers a variety of organic, non-GMO goodies. This is one of those restaurants that has a little bit of everything. Open for delivery, takeout, curbside pickup, sit-down dining, indoor and outdoor seating, you name it. Great place to eat outside or grab a quick coffee by the coast.

Address: 1051 S Coast Hwy 101, Encinitas, CA 92024

Phone: (858) 264-8550

Website: GOODONYA® Organic Eatery 

Lil Jungle Java 

On a mission to support small businesses? Then this Encinitas coffee shop is worth your time. Available in the drive-through/takeout only, you can pick up a quickie drink before heading to work or on your next errand. Located in Encinitas Village Square II, Lil Jungle Java is a local favorite and hidden gem because it's a coffee stand versus a larger shop. 

Address: 1500 Encinitas Blvd 

Phone: (760) 917-5589

Related reading: Carlsbad Coffee Shops: Best Coffee in Carlsbad, California

Encinitas Coffee Shops Searching for the Best Coffee in Town Lofty Coffee Carmen Varner San Diego Blogger
Lofty Coffee


Lofty Coffee Company 

Lofty is a popular spot with multiple locations in San Diego County. I also included Lofty Coffee in my Carlsbad Coffee Shops guide: Searching for the Best Coffee in Carlsbad, California. This coffee shop has indoor and outdoor seating too. They serve fresh coffee, tea, pastries, hand-rolled croissants, muffins, and cookies. Who doesn't love a quality cookie?! They have yummy things such as their house coffee, Kyoto-style cold brew, Iced Hibiscus Lemon Grass and Blood Orange Tea, baked from scratch pastry and dessert such as almond croissant. Eat outside and enjoy the great scenery.

Address: 90 N Coast Hwy 101 #214

Phone: (760) 230-6747

Lofty Coffee Encinitas Roasting Works

Address: 97 N Coast Hwy 101

Phone: (760) 230-6747

Website: Lofty Coffee Encinitas

Related reading: Things to do in Oceanside, California - visit here to read!

Encinitas Coffee Shops Searching for the Best Coffee in Town Ironsmith Coffee Roasters Carmen Varner San Diego Blogger
Ironsmith Coffee Roasters


Ironsmith Coffee Roasters 

Order ahead to takeout and pick up at the counter or stay around to enjoy your beverage at this locally-owned Encinitas coffee shop. Ironsmith Coffee Roasters is a fresh, independent coffee shop and roastery that sells espresso beverages, specialty drinks, tea, chai tea, hot chocolate, and retail bag coffee to purchase to make at home. Roasts on pour might range so be sure to ask what they have or check their current menu.

Address: 458 S Coast Hwy 101

Phone: (626) 429-6397

Website: Ironsmith Coffee Roasters

Bump Coffee

This little coffee shop is located in Cardiff by the Sea park; it has a hole-in-the-wall vibe that you might just walk by on accident. Bump Coffee selects ingredients from geographically diverse regions in South America. Come for the coffee but stay for the empanadas. 

Address: 126 Aberdeen Dr, Cardiff, CA 92007 

Website: Bump Coffee

Pannikin Coffee & Tea 

Pannikin has been serving the local community with coffee, tea, and other baked treats since 1968. This family-owned and operated business based in the heart of Leucadia, California roasts coffee and bakes daily for all four Pannikin locations in San Diego County. The Encinitas CA Pannikin is located in a historic Santa Fe Railroad Station built in 1888.

Address: 510 N Coast Hwy 101

Phone: (760) 436-5824

Website: Pannikin Coffee & Tea

Peet's Coffee 

You might have heard of this coffee shop chain that sells handcrafted espresso beverages, freshly made coffee, Mighty Leaf teas, as well as warm breakfast. Peet's Coffee in Encinitas Village Shopping Center has the Peet's standard range of menu including hot coffee, seasonal drings, hot tea, iced drinks, and more.

Address: 1486 Encinitas Blvd

Phone: (760) 274-1280

Website: Peet's Coffee

Philz Coffee 

Philz Coffee has quite a few locations throughout California as well as Chicago and the D.C Metro area. They serve some pretty interesting drinks in their featured creations, from Iced Coffee Rosé smooth and sweet iced coffee, topped with subtle rose cream to the Tesora, original coffee blend, which they recommend with cream and honey. 

Address: 1060 S Coast Hwy 101

Phone: (760) 230-6880

Website: Philz Coffee 

Queenstage Coffee House 

Coffee, pastries, breakfast, lunch

Address: 190 N Coast Hwy 101, Encinitas, CA 92024

Website: Queenstage Coffee

Surfdog's Java Hut - Temporarily Closed

Address: 1126 S Coast Hwy 101

Woodsy Coffee

This cute spot features menu items such as the beet hummus toast or the buttermilk biscuit served with maple butter and local jam. They have specialty lattes like honey lavender and salted maple, coffee drinks, tea, and smoothies too!

Address: 875 Santa Fe Dr

Phone: (760) 452-6380

Website: Woodsy Coffee

Zumbar Coffee & Tea 

Established in 2003, this San Diego boutique coffee roaster has locations in Sorrento Valley and Cardiff. Zumbar Coffee & Tea sells, you guessed it, coffee and tea: espressos to 16 oz. cold brew coffee to pastries such as locally baked almond croissants. People tend to love the friendly service and good prices.

Address: 111 Chesterfield Dr #115, Cardiff, CA 92007

Website: Zumbar Coffee & Tea

Coffee, Tea, and More in North County San Diego

Experience coffee with a view! Grab a cup of coffee then head near Moonlight Beach to watch the waves ebb and flow. Encinitas CA is close to Carlsbad/Carlsbad Village. You can also find a range of cafes in the area as well. These are more than what you'd consider an average coffee shop. L’Atelier de Paris is popular for its drool-worthy desserts. Visit a couple of the best coffee shops in Encinitas and savor the gift of caffeine. Click here to visit Encinitas Visitors Center website.

What are your favorite Encinitas coffee shops? Do you have a go-to order?

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food Food and Beverage

Shop Small Business Gift Guide: Food and Beverage Edition

Shopping for people you care about doesn't have to be an extremely expensive, daunting task. Businesses are making it easier than ever to find options that work for you: delivery, pick up, gift cards. Things have changed in the past year and are often more accessible and easy to use. Once you have an idea of what a person values or enjoys, it's so much easier to find some sort of gift that could be applicable to them. 

* Disclosure: This post may contain affiliate links.

Take a look at these budding small businesses ready to make your day with the gift of cookies and goodies galore, sugar alternatives, hemp tea, and more! 

Flour & Branch

Flour and Branch Small Business Gift Guide Carmen Varner cookies

Sending a corporate gift or a birthday gift to a client? Want to surprise someone with some fabulously decadent munchies or enjoy them for yourself? Flour & Branch is one of those things that will make anyone who receives it smile with delight. Order the F & B Bakes’ Cookie Collection if you want one of each cookie: PB & J Stuffy, Nutella Stuffy, The Chipper, The Salty Sombitch, The Brookie, The Birthday Cake, and The Nutty Butter. Flour & Branch also has their massive marshmallow bars named Captain Fruity Monster Mallow and Captain Mocha Monster Mallow. 

The PB & J Stuffy with its blend of creamy peanut butter and mixed berry preserves topped with all-natural rainbow sprinkles is a fan favorite for a reason - so good. The Salty Sombitch, The Brookie, & The Birthday Cake are top faves for me. Oh & don't forget to warm up your cookie for maximum deliciousness. They are legitimately scrumptious and perfect for a sweets lover.

Sukrin


Shop Small Business Gift Guide Sukrin Carmen Varner travel lifestyle blogger

As a health brand, Sukrin is popular in Scandinavia and other parts of Europe, making its way into the US market. Sukrin USA carries a range of all-natural, zero-calorie, low-carb sugar alternatives, naturally gluten-free and fat-reduced flours, low-carb, sugar, and gluten-free bake mixes and sugar-free chocolates. Buy the Best of Sukrin set if you want to try three of their bestsellers in one package: Sukrin Gold 500g, Sukrin Monk, Sukrin Syrup Gold. I like to use Sukrin Gold, which is an alternative to brown sugar, in my baking. Sukrin would make a great gift for someone who might be tracking their macros, people who love to cook and bake, and people looking for keto-friendly options.

For Joy


Shop Small Business Gift Guide For Joy hemp tea Carmen Varner travel lifestyle blogger

For Joy is a hemp-infused iced tea that offers a nifty spin on the classic iced tea. Crack open a bottle, sit on your noisy patio by a busy road, and enjoy as the chaos around you quiets down with each soothing sip. For Joy offers three options including the OG Hint of Sweet, Meyer Lemon Ginger, & Strawberry Mint. They're tasty (tas-tea!!) without tons of sugar. The OG Hint of Sweet is for perfect summer sipping. To shop these teas, visit the For Joy website! 

The Scottish Grocer


The Scottish Grocer

I love to travel and go to grocery stores; it's not only one of my favorite parts of travel, but of life itself. I thrive off of trying new-to-me foods. 
The Scottish Grocer imports fine, authentic foods, fabrics and clothing from Scotland. The ship to the US & Canada. The Stockans Thick Oatcakes (Red Pack) are super tasty, almost Triscuit-esque. I like to eat them with a touch of Mrs. Bridge's cherry preserves. Drool. Can't wait to travel to Scotland but until then a taste of Scotland will suffice. Check out what they sell on Amazon.

Agua Bucha by Mother Kombucha


Agua Bucha by Mother Kombucha small business gift guide Carmen Varner San Diego Blogger food drink beverage

There's nothing like the sound of that fresh crisp crack of a can. From the makers of Mother Kombucha, Agua Bucha is a refreshing line of sparkling water infused with kombucha. It comes in flavors such as meyer lemon, grapefruit, and key lime while incorporating naturally occurring organic acids and B vitamins from the booch. These are so refreshing! I love popping one open as a daily ritual as the sun sets on my patio!

Searching for a tasty gift to give someone in your life? There are so many options out there that allow you to give the gift something delicious without ever even having to leave your home. You can shop all of these products with ease online!

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birthday

150+ Things to Do on Your Birthday (Ideas for Friends, Family, Alone)

Need any ideas on fun things to do for your birthday? Look no further than this list of over 100 Things to Do on Your Birthday. 

* Disclosure: This post may contain affiliate links.

Most of these are things to do on your birthday with family or with friends, but you can celebrate your birthday alone too! Whatever your budget, you can find something in this list to do.

Related reading: 100+ Fun Things to Do at Home with Friends. Invite your friend group and have a fun time.

Fun Things to Do on Your Birthday Carmen Varner San Diego blogger

Things are a bit more hopeful now that restaurants, small businesses, movie theatres, hair salons, thrift stores, are open & accommodating social distancing. This list of 100+ Fun Things to Do on Your Birthday is a general list of things to do in the years to come! There are probably some great virtual options to nearly everything on this list, including going to a concert or even a cooking class. You can pick an activity that you are sure to truly enjoy!

What should I do on my birthday? What can I do for my birthday at home? What should I do on my birthday in lockdown? What is a unique way to celebrate your birthday?

Whether you want to celebrate with friends and family or maybe you want to keep it lowkey, this is a big huge list of things to do on your birthday. 

In this list of 100 Things to Do on Your Birthday, You'll find something or a couple of birthday ideas that you might want to do. There are even virtual options for fun games & activities. This is your year to live your best life! These are some of the best things to do on your birthday, from virtual activities to board games to ordering take out. There are a bunch of things to do on your birthday during COVID too!

More than 100 Things to Do on Your Birthday

Bake a nice birthday cake or birthday treat
Take a cooking class (in-person or virtual)
Order delicious dinner from your favorite restaurant
Eat breakfast or brunch at a restaurant
Make your favorite home-cooked meal
Make food completely from scratch 
Find a new recipe and cook something

Buy a cookbook (there are lots of cookbooks on Amazon or your local bookstore)
Have an outdoor picnic at the park
Stay inside for an indoor picnic
Go to a farmers market
Hire a private chef for a meal
Go beer or wine tasting
Go grocery shopping for new items

Food truck hop and try multiple dishes
Eat all your favorite snacks (Like a snack variety packs)
Book a foodie tour in your city 
Head to the top-rated restaurants in your city, go for breakfast, dinner, lunch, or even dessert!
Go to your favorite restaurant but try something new on their menu that you've never had

Treat yourself to some ice cream
Eat breakfast, lunch, and dinner at one of your favorite restaurants
Grab a drink. Go out for drinks to a bar, brewery, kombucha, boba, tea, coffee, or someplace.
Host a themed party
Host a fancy tea party
Have a pizza party
Go on a day trip

Go on a road trip 
Head on a camping trip
Do a solo trip 
Tour your own city
Explore a nearby city
Travel to someplace super close so it's more affordable
Treat yourself and book a dream trip to a place you've always wanted to go

Be a tourist in your own town
Use the whole day to go around doing things you've never done 
Go bowling
Attend your favorite sports game
Go to a comedy show or open mic night
Go horse back riding
Go to a concert 
Go shopping or have a shopping spree

Go window shopping at fancy stores
Go to a music festival
Go to a magic show
Go rock climbing 
Play mini golf
Go to a drive in theatre
Go ice skating
Play tennis

Play billiards
Rent a karaoke machine and sing your heart out (Check out the karaoke machines on Amazon)
See a musical show
Volunteer for your favorite charity organization
Attend a show taping
Visit a museum 
Visit a planetarium or observatory
Visit a theme park or amusement park (Disneyland Park, Universal Studios, etc.)

Go to a water park
Go to a trampoline park
Go somewhere historic
Have a pool party 
Go to an escape room
Do a birthday photoshoot
Take photos of your memorable birthday celebration. Ask a few friends to take photos too, you can buy a disposable camera and see what they come up with.

Visit an animal shelter
Go bar hopping
Sign up for birthday freebies a week or two before your birthday and then spend your birthday getting the items!
Buy some new plants
Take a survivalist or wilderness class
Go to a botanical garden
Visit a national park
Go on a hike

Go bird watching
Climb a tree
Enjoy spending time in nature
Collect cool rocks on a walk
Search for four-leaf clovers
Enjoy a day at the beach
Visit a local creek, river, lake, lagoon, pond

Swim at the beach or pool
Watch the clouds go by 
Go stargazing
Go cloud watching
Build a snowman or have a snow fight
Host a birthday parade where friends/family drive by in their car
Host a virtual party on Zoom or Google Meet with best friends, family, loved ones. Virtual parties are still parties celebrating you!
Do virtual karaoke

Have a free at-home spa day using all the items you already own 
Play virtual Charades
Play virtual Heads Up!
Play virtual 20 Questions 
Play virtual Cards Against Humanity 
Go on a Zoom date

Plan a future birthday get-together
Host a virtual watch party (Netflix, Hulu, Disney+, YouTube, etc.)
Make a time capsule of your year to be opened up in 20 years (friend & family can send relevant things in the mail or dropoff)
Play Bingo
Host a board game night (such as Clue, Monopoly, Scrabble, Backgammon, Trivial Pursuit)
Play card games

Play Psych
Play Would You Rather
Play Truth or Dare
Host a dance party
Host a pajama party
Host a sleepover - visit here for 100+ ideas on what to do during a sleepover.
Have a night out with your closest group

Have a slumber party with your closest friends or relatives
Host a movie night. Do movie marathon of your favorite movies, watch nostalgic movies, or pop in a video
Read your favorite book
Create a list of things you want to do this year
Enjoy time around family or invite friends

Make yourself a music playlist of your favorite songs you discovered in the past year
Watch movies you've never seen before
Donate to charity
Buy a plant
Frame a photo or two of your favorite moments in life
Go to the local spa

Take a moment to reflect, gather your thoughts on your birthday & the past year
Clean out your closet/room/living room to refresh your space
Sell some stuff on Offerup, Facebook Marketplace, etc.
Experiment & find a new hobby
Get a psychic reading
Go out to eat and then see a movie

Make a time capsule to celebrate and remember the past year
Learn something
Sign up for an online class
Get yourself a present 
Buy yourself a new outfit
Make a new playlist of your favorite tunes from the past year
Get lost somewhere

Reserve a table at a restaurant and eat your favorite meal
Go back to a place you haven't been to in years
Take a book and read outside
Write a letter to your future self
Focus on your mental health & find a therapist near you
Hang out in bed, relaxing, and watch movies on your laptop
Dress up and put on your fanciest clothes at home
Make a list of things you want to do this year

Take a long bath and clear your mind
Get a new haircut
Get yourself a birthday gift you've always wanted
Get a piercing
Get a tattoo
Escape for the night and get a room at a local luxurious hotel for a staycation or getaway
Spend the night in a haunted house 
Spend the night in a lighthouse

Spend the night in a treehouse
Go bungee jumping 
Go skydiving 
Go rafting
Go on a hot air balloon ride 
Go on a helicopter ride 
Hire a photographer and have a photoshoot

Fun Things to Do on Your Birthday Carmen Varner San Diego lifestyle blogger



People often plan trips to popular destinations such as Los Angeles, San Francisco, New Orleans, Vegas, New York City for their birthday. Things to do on your birthday don't always have to be amazing, grand extravaganzas. Maybe it's popping a pizza from the grocery store in the oven & watching something with one of your friends. Well, sometimes those simple days turn into fun memories you'll always carry with you.

From Amazon: Birthday Girl Sash & Rhinestone Tiara Kit - Rose Gold Birthday Gifts Glitter Birthday Sash Birthday Party Favors. Click here to shop!

There are so many things to do for your birthday celebration or birthday party, whether it's virtually or in person. It's up to you, what you feel comfortable with, what's going on in your area, & if the people around you feel like getting together to do something fun or want to keep it digital. You could rock it either way!

Blue Happy Birthday Decorations for Men - Navy Blue Silver Birthday Decoration Set with Birthday Banner, Blue Silver Confetti Balloons, Paper Pom Poms and Hanging Swirls for Men Women Boys Girls Birthday Party Decor. Click here to shop!

Everyone deserves an amazing birthday celebration

If you are wondering, what should I do for my birthday?, the best way to celebrate your birthday is to do something you love, doesn't have to be fancy. Hopefully, there is a good idea in here that fits your birthday needs. While it may not be feasible to have a super eventful experience every year filled with good times and one-of-a-kind memories, you can still make it the best it could be. Whether you want some ideas to celebrate, you want a big ol' party, or you simply can't think of anything fun, there are plenty of ways to experience a special day, even if you stay at home. Hope you have the best birthday, the most memorable ever! You won't forget it! Choose from this epic list of things to do for your birthday!

There are a lot of free things to do on your birthday too. You can celebrate your entire day full of so much fun trying to knock off as many ideas from this list as you can complete. It's a great way to have a lot of fun! 

Dream big, the world is yours! Let me know if you found this guide was helpful.

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social media Social Media Basics social media marketing

Marketing for Therapists: Tips for Therapists and Private Practices

As a therapist, you already have enough on your plate, so adding marketing and social media content to the mix can feel paralyzingly overwhelming. There are multiple social media platforms out there, multiple review web sites (where a disgruntled client can leave a negative review), there are so many ideas floating around. All the while, you're trying to grow your practice, not shrink it.

Practical Marketing Tips for Therapists

In this post, I share practical insights and marketing tips for therapists that you can apply right now.

Who do you listen to? 

What does it take to make progress online, to find more clients or referrals? 

How does social media account marketing benefit my practice? 

Why is this even important and does it even apply to my therapy practice? 

Is there someone who specializes in marketing strategies for therapists and private practices? 

Do I need a web site?

Do I need to set up paid ads? 

Marketing for Therapists Advice from a Social Media Manager for Therapists and Private Practices

Learn how marketing can help your practice thrive, not just for now but for years to come! 

Keep reading for some information based on my experience working with therapists to enhance their marketing since 2018. Scroll down further for my marketing tips and how to build your community. I'll also talk about some general issues and how to navigate them.

How should we approach the content?

There isn't a one-size-fits-all approach or marketing plan for private practices because each therapist's skills are unique. It takes time, it takes effort, a bit of thought, and an openness to sharing to develop an online strategy. After all, that's why people often tend to choose one therapist over another. It has to do with your rapport, your professionalism, your skillset, your location, whether you accept insurance or not, everything plays its part. Marketing Tip: You can make sure to share bits of that in your content so people can get to know who you are and what your therapy business offers.

Marketing for Therapists Advice from a Social Media Manager for Therapists and Private Practices


Private Practice Marketing: what is it and why do you need it?

If you've been in business for a very long time, you might be able to rely solely on word-of-mouth networking, but as the times change everything shifts to the online space. Clients are getting younger, more people are seeking therapy. You might even specialize in child or teen therapy. 

How do you reach more clients? How do you get people to call or book an appointment? How you choose to market your private practice depends on things such as your location or your specialties?

One of my clients is a mental health private practice with three locations in Southern California. They really wanted to enhance their online marketing strategies to find new patients, especially after Covid hit and they couldn't have in-person sessions. The therapy practice had a professional web site but needed to create some profiles on Twitter and Facebook and get some posts started. Together, we were able to create online profiles to begin marketing online. I optimized their profiles based on my 7+ years of digital marketing experience, making sure each section is filled out in its entirety and utilizing search engine optimization whenever possible.

My client and I have been working together for over two years and the results have been absolutely incredible. It has been a joy to guide them and watch them grow. We've seen referrals come in from Google, Google My Business, organic search traffic to their therapy website or blog post, and brand awareness via social media postings. 2020 was their most profitable year; not only that, but they were able to completely redo their web page and hired three new therapists. 

SEO and Local Awareness

Over the past two years, the focus has been on building out their professional website SEO to get better search results locally. It's all about increasing awareness and growing trust with locals. What good is an expensive professional web page without any traffic, calls, new referral, or lead? Marketing Tip: Market yourself through newsletters, blog posts, digital marketing, and overall online strategies. There are many ways to grow your practice.

Marketing Tip: Market the practice online, talk about the specialties, your mental health services, or each therapist. Much like Google or a search engine, social media is searchable, which makes it a great way to reach and attract clients. Users are typing things in all the time. And yes, videos have SEO value too. If you have a video, post it to your website.

Interested in Blogging or Social Media Services for Mental Health Therapists?

If you are interested in Blogging or Social Media Services for Mental Health Therapists, the first step is to fill out this brief questionnaire to see if we're a good fit and if I can help you with what you need. I have 8 years of social media expertise working with local businesses. Once I receive that, we schedule a 15-minute call to speak "face to face" via Zoom or online meeting. Again, if you are interested in my content or marketing services, fill out this questionnaire and I'll email you back!

Not sure what to focus on or how to attract clients? I'm available for coaching and management, depending on your needs. Coaching allows you or your team to learn about social media marketing strategy for therapists, whereas management is where I provide done-for-you services to save you time. Contact me!

Marketing for Therapists: Advice from a Social Media Manager for Therapists and Private Practices

Growing Marketing Your Private Practice 

You can read every article online, even buy courses, but none of those are customized to your business. Articles may give great advice but it's generic for the most part. One size does not fit all when it comes to marketing strategy for therapy services. Networking events may offer some referrals, but how can you market yourself online? How can you best attract people to book an appointment?

Content Marketing and Social Media Marketing 

Content marketing is a huge part of marketing for therapists to reach people outside of your personal network. You have to connect with the audience and captivate their attention. It's  community-building and elevating relationships on a virtual capacity. Marketing Tip: Providing valuable, relevant, frequent social media marketing posts is part of having an online presence. Whether it's a Facebook business page, LinkedIn, Twitter account, Instagram, or a different platform, you never know when a social media post will provide prospective clients or a referral. They might click on one thing then end up ready to schedule an appointment. Marketing Tip: Post frequently. It doesn't have to be every day but you don't want to only post 4 times a year. Try for once a week, then ramp it up to 2-3 times per week once you get a feel for it.

People might find you through one of those posts, you really never know. Content marketing for therapists basically means that you are marketing your services and what you do is a therapist through the content that you produce. Marketing Tip: The content itself, whether a Facebook post or a LinkedIn Story, is marketing material. We are creating marketing content geared to a specific audience. 

Want to work with me? If you are interested in my content or marketing services, fill out this quick questionnaire and I'll email you back!

Related reading: Is Pinterest Social Media? + a List of Pinterest Categories

Create a Website

You need your social media marketing efforts to direct people somewhere. Sites are so important! You can even set up a simple web design to have your own web page presence. There are free and affordable options, especially if you're just starting out. In order to be found by potential clients, you have to make sure clients find you. Marketing Tip: If you have the budget, invest in a good website. Hire a designer on UpWork, Fiverr, or someone with examples to show.

Marketing Tip: Include your office address and phone number and any relevant links for your visitors. Optimize your website with useful resources and actionable tips. Communicate how they can get in touch.

You could post resources that your ideal client might appreciate. You can create video content if you don't want to write. Video performs very well both on websites and on your social media accounts! 

Marketing Tips for Therapists Advice from a Social Media Manager for Therapists and Private Practices

Identify Your Ideal Client 

You'll hear this a lot in the marketing world but we tend to do a lot of research before even posting. It's important to understand who is your client. 

Where are they located? 

How old are they? 

What are their hobbies? 

Are they married or single? 

Private practice marketing and social media marketing for therapists are going to range if you are based in New York City versus if you're based in a small town in Ohio. Who are you trying to get into the office? Who do you want to find? As a therapist, you know better than anyone clients that you work with, the services that you provide,  and the time required to provide a professional experience. When I craft content for my therapist clients, I create content that will resonate with their ideal client or potential client.

Related reading: How I Help People as a Blog Coach & Consultant

Highlight Your Specialties

Do you specialize in sex addiction therapy, family therapy, teens? The content we would create, including the wording and the image, would keep that type of person in mind. Whereas if you specialize in trauma therapy, we would craft the captions, hashtags, images to target the right potential client. It's like a fine art. 

Marketing for Therapists: Advice from a Social Media Manager for Therapists and Private Practices

Search Engine Optimization

A big part of marketing for therapists is to make sure that people could find you on search engines, which is why search engine optimization services exist to help you get better results (calls, bookings, referrals, brand awareness). If you're an individual therapist, it's important for people to find you online, whether it's by your name directly or by some of your specialties. Search engine optimization is a long-term strategy to improve your social media  presence. It's not a one-and-done thing. You can't just write a blog post or post content for your website and then call it a day. 

Before I knew about SEO, I was writing blog posts on my blog nobody was seeing. Now with SEO, I get thousands of clicks per week. There is a legitimate strategy to SEO and there are tools to help, both free and paid tools.

If you have a private practice and there're multiple therapists working together, this can impact search results as well because there are more potential search terms that your ideal client is trying to Google.

Set Up Your Social Media Profiles

It's the 21st-century and people find information online. Sometimes it's Facebook, LinkedIn profile, Instagram, blog posts. The days of the Yellow Pages are over. Those days where have to flip through that big clunky book to find a business that you're searching for. Other marketing strategies and practices have changed, they change all the time. Certain marketing tactics used even one year ago are now obsolete algorithms change, people change, society changes. It's vital that people can find you online. It also helps for locals to find you, their local healthcare providers! 

While it might not be feasible to consistently update all social media channels, having a complete profile still serves a purpose. You never know how someone will find you or discover your services.  You can focus on one social media platform but it absolutely helps to have a profile set up on every platform.

Marketing for Therapists Advice from a Social Media Manager for Therapists and Private Practices


Be Specific When it Comes to Paid Ads

You've exhausted your network, now what? How do you increase followers? Are followers important? Do you need to be doing paid ads? Paid ads can be beneficial, especially when done well. You can put $200 per month on paid advertising but if it's not set up properly or you're targeting the wrong client, they can be a waste of money. The good news: You don't have to spend hundreds but you do need to be very strategic to target the local demographic.

Google Ads, business Facebook Page, Instagram can be avenues to find possible patients and reach a bigger audience. You can target certain attributes such as sex, location, age, interests. It's important to understand who your ideal client so we target the right client. You know better than anyone who your client is and this is information you could bring to the table.

You can determine if you want to go for pay per click or pay per impression.

Social Media Services for Therapists

Want to learn more about Blogging or Social Media Services for Mental Health Therapists, other professionals, & private therapy practice? Please fill out this brief questionnaire to see if we're a good fit and if I can help you with what you need. It asks just a few questions to dive deeper into your goals and what you are searching for. Contact me if this was helpful and you know someone who might need marketing.

Marketing for Therapists: Advice from a Social Media Manager for Therapists and Private Practices

Client Testimonial

Read my client testimonial page!

"I have so much more clarity about the direction we are headed in--and we are already seeing results! I implemented her SEO strategy a few weeks ago and in the past week we have started to see more referrals through Google. Most importantly, these are quality referrals that have booked with us right away and been eager to pay our full fee. Carmen keeps me accountable to my goals and also provides feedback on my marketing. I send her 90% of our content before it goes out, and she always thinks of ways to make it better." - Cory Anderson, Integrity Counseling Group.
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